Confido provides AI infrastructure specifically designed for Consumer Packaged Goods (CPG) brands to unify operations across accounting, finance, sales, and operations. The platform automates key financial processes like cash application and deduction management while enhancing sales forecasting and demand planning accuracy. This unified system serves as a single source of truth, driving efficiency and better decision-making from trade spend to production planning.
Funding
$3.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumer packaged goods (CPG) companies face challenges in managing financial operations due to manual processes in cash application, deduction management, and trade promotion management. This leads to inefficiencies, reduced visibility into trade spend, and difficulties in recovering invalid deductions. Inaccurate sales forecasting further compounds these issues, impacting overall financial performance.
Solution
Confido offers a financial operations automation platform designed specifically for CPG brands to streamline and optimize their gross-to-net processes. The platform automates data extraction from various sources, including vendor emails and portals, and synchronizes it in real-time with accounting systems. By automating cash application, deduction management, and trade promotion management, Confido reduces manual processing time and enhances visibility into trade spend. This enables companies to recover invalid deductions, improve sales forecasting accuracy through integrated shipment and consumption forecasting, and gain better control over their financial operations.
Target Audience
Confido targets CFOs, controllers, accountants, sales teams, and operations personnel within consumer packaged goods (CPG) companies seeking to improve financial operations, reduce manual tasks, and enhance visibility into trade spend.
Features
- Automated data aggregation from over 40 vendor emails and portals for remittances and deductions
- Automated classification and extraction of key deduction information, such as reason, product line, and execution periods
- Real-time synchronization with accounting systems, including support for custom fields
- Deduction management tools for disputing invalid claims and routing approvals across departments
- Reporting dashboard for tracking trends across retailers and distributors
- Trade promotion management module for creating promotional events with approval workflows
- Accrual reporting to compare actual vs. planned trade spend and manage trade accruals
- Net sales reporting to analyze net sales and trade rate for indirect retailers, direct customers, and product lines
- Integrated shipment and consumption forecasting for sales and operations alignment
- Re-forecasting management with approval controls and audit logs for version control