Complir
Complir provides an AI platform that automates product compliance for retailers and brands selling physical goods across multiple markets. The platform ingests product data from PIM, PLM, and supplier systems, classifies products, identifies applicable regulations, and generates compliance documentation such as Declarations of Conformity. It continuously monitors regulatory changes down to the SKU level, flagging affected products and tracing every compliance flag back to the source regulation paragraph.
- Regulatory & Compliance Technology
- Artificial Intelligence
- AI Agents
- Software Only
- Retail Technology
Funding
Raised to date
$11MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 1 round
+4$11M · Seed
Announced Sep 2026 · from article date
Disclosed cumulative: $11M
Founders
Founder details are not available yet.
Product
Problem
Retailers and brands selling physical products across multiple markets face a complex and growing web of regulations, from the EU's General Product Safety Regulation to REACH and the upcoming Digital Product Passport. Most compliance teams still manage this work using spreadsheets, shared drives, and email threads with suppliers, which has not kept pace with the scale of rules and enforcement actions that now include record product recalls and fines in the hundreds of millions.
Solution
Complir provides an AI platform that automates product compliance from product data to market readiness. The platform ingests product data and documents from PIM, PLM, and supplier systems, classifies each product, identifies applicable regulations and standards, and runs risk assessments to generate a concrete compliance checklist per market. It then produces Declarations of Conformity, manages labeling and translations, retrieves missing supplier documentation, and answers questions through an AI assistant grounded in the customer's own products and documents. The system continuously monitors regulatory changes down to the SKU level, flagging affected products and re-running risk assessments with full traceability to the source regulation.
Target Audience
Primary customers are retailers and brands selling physical products across multiple markets, including those in toys, cosmetics, textiles, electronics, and home goods, with compliance teams managing product safety and regulatory documentation.
Features
- AI agents that classify products and identify applicable regulations and standards across multiple markets
- Automated generation of Declarations of Conformity and management of labeling and translations
- Regulatory monitoring down to the SKU level, with affected products flagged and risk assessments re-run when rules change
- Full traceability of every compliance flag back to the source regulation paragraph
- AI assistant grounded in the customer's own product data and documents rather than generic regulatory text
- Integration with PIM, PLM, and supplier systems for automated data ingestion
- Automated retrieval of missing documentation from suppliers, with tailored email requests and automatic verification of uploaded files
- Plain-language data export functionality that searches documentation and legislation to produce files in formats required by authorities and partners