Complir is an AI-powered product compliance platform that helps retailers and brands launch products across multiple markets without regulatory bottlenecks. The platform ingests product data from PIM, PLM, and supplier systems, classifies products, identifies applicable regulations, and generates compliance documentation automatically. It monitors regulatory changes down to the SKU level, flagging affected products and tracing every alert back to the source regulation.
Funding
$11M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
G+3Founders
Product
Problem
Retailers and brands selling physical products across multiple markets face a complex and growing web of regulations, from the EU's General Product Safety Regulation to REACH and the upcoming Digital Product Passport. Most compliance teams still manage this work using spreadsheets, shared drives, and email threads with suppliers, which has not kept pace with the scale of rules and enforcement actions that now include record product recalls and fines in the hundreds of millions.
Solution
Complir provides an AI platform that automates product compliance from product data to market readiness. The platform ingests product data and documents from PIM, PLM, and supplier systems, classifies each product, identifies applicable regulations and standards, and runs risk assessments to generate a concrete compliance checklist per market. It then produces Declarations of Conformity, manages labeling and translations, retrieves missing supplier documentation, and answers questions through an AI assistant grounded in the customer's own products and documents. The system continuously monitors regulatory changes down to the SKU level, flagging affected products and re-running risk assessments with full traceability to the source regulation.
Target Audience
Primary customers are retailers and brands selling physical products across multiple markets, including those in toys, cosmetics, textiles, electronics, and home goods, with compliance teams managing product safety and regulatory documentation.
Features
- AI agents that classify products and identify applicable regulations and standards across multiple markets
- Automated generation of Declarations of Conformity and management of labeling and translations
- Regulatory monitoring down to the SKU level, with affected products flagged and risk assessments re-run when rules change
- Full traceability of every compliance flag back to the source regulation paragraph
- AI assistant grounded in the customer's own product data and documents rather than generic regulatory text
- Integration with PIM, PLM, and supplier systems for automated data ingestion
- Automated retrieval of missing documentation from suppliers