Compliant provides a Data Integrity Index (DII) to offer media buyers transparency into publisher data practices globally. This signal rewards high-integrity publishers, enabling advertisers to boost campaign performance and targeting efficiency without increasing media spend. Publishers benefit by having their quality inventory prioritized, leading to better supply path optimization and governance in the AI media buying era.
Funding
Funding not disclosed
Founders
Product
Problem
The digital advertising ecosystem faces significant challenges in navigating the transition to a cookieless environment, with a substantial percentage of websites exhibiting data compliance failures. This lack of adherence creates vulnerabilities and risks for advertisers, agencies, and publishers, potentially impacting media performance and revenue.
Solution
Compliant provides a platform designed to address data compliance issues within the digital media landscape, particularly in preparation for a cookieless future. The solution offers tools to identify and manage data sharing vulnerabilities, enabling users to mitigate risks associated with privacy regulations and third-party data flows. By ensuring responsible media practices, Compliant aims to protect revenue streams and maintain media effectiveness for its clients. The platform facilitates independent validation of data compliance and supports the development of consented audiences.
Target Audience
The primary customers are advertisers, agencies, and publishers operating within the digital advertising ecosystem who need to ensure data compliance and maintain media performance during the cookieless transition.
Features
- Cookieless transition enablement with a focus on data privacy and media performance.
- Identification of data sharing vulnerabilities across digital media supply chains.
- Risk management tools for advertisers, agencies, and publishers.
- Active monitoring and due diligence capabilities for media partners.
- Remediation of regulatory risks and data leakage points.
- Validation of data compliance through independent assessment.
- Support for consented audience development and data governance.
- Tools to ensure media quality and effectiveness in a privacy-first environment.