Common Enemy empowers the basketball community with accessible civic education and information on political issues. The company sells performance basketball shoes, directing all net proceeds to non-profit partners focused on public health initiatives.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals within the basketball community lack accessible information regarding elected officials and pertinent political issues. This knowledge gap hinders their ability to engage effectively in civic processes and advocate for systemic improvements.
Solution
Common Enemy addresses this by providing educational resources on civic engagement tailored to the basketball community. Through "civic clinics" and accessible information on political issues, the organization empowers players, coaches, and fans to understand and influence policy. The sale of performance basketball shoes serves as a funding mechanism, with all net proceeds directed to non-profit partners focused on public health initiatives. This dual approach aims to foster informed participation and support critical social causes.
Target Audience
The primary audience includes basketball players, coaches, fans, and organizations within the basketball community seeking to increase their civic awareness and engagement.
Features
- Civic education workshops ("civic clinics") designed for teams and community events.
- Performance basketball footwear featuring proprietary rubber outsoles for enhanced grip, supercritical EVA midsoles for cushioning, and TPU-interlaced engineered mesh for stability.
- Footwear design includes a 360° flexible collar, external molded heel counter, impact-protective TPU toecap, and removable, anatomically contoured insoles.
- All net proceeds from product sales are allocated to partner non-profit organizations addressing public health concerns.
- Information dissemination on elected officials and key political issues relevant to community well-being.