Comfi provides B2B embedded finance solutions, including invoice discounting and buy now, pay later options, specifically for SME suppliers in the MENA region. The platform enables suppliers to convert unpaid invoices into immediate working capital and offer flexible payment terms to buyers without assuming credit risk. This service accelerates cash flow, allowing SMEs to increase sales volume and scale operations confidently.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many B2B suppliers in the MENA region face cash flow challenges due to delayed payments and the administrative burden of managing outstanding invoices. This can limit their ability to invest in growth and maintain operational efficiency.
Solution
Comfi is a B2B payments platform that enables suppliers in the Middle East and North Africa (MENA) to offer their buyers credit terms of up to 90 days while receiving immediate payment. This allows suppliers to eliminate cash flow bottlenecks, reduce the time spent chasing late payments, and mitigate the risk of bad debt. By providing flexible payment options through a seamless checkout experience, Comfi helps suppliers increase sales, drive customer loyalty, and expand their business reach. The platform integrates with existing software through a low-code API, enabling a product-led integration of the Comfi payment method into the checkout page.
Target Audience
Comfi primarily targets B2B suppliers in the MENA region looking to improve cash flow, reduce administrative overhead, and increase sales by offering flexible payment terms to their buyers.
Features
- Upfront payment to suppliers, regardless of buyer payment terms
- Flexible credit terms up to 90 days for buyers
- Seamless checkout experience integrated into existing B2B sales platforms
- Automated invoice management and payment reminders
- Credit risk assessment and mitigation for suppliers
- Low-code API for easy integration with existing software
- Dashboard for managing transactions and tracking payments