The platform is a mobile‑first ecosystem that lets football fans make match predictions, play club‑specific games, and earn experience points (XP) for each interaction. XP accumulates on a club‑branded leaderboard and can be redeemed for tiered rewards such as official merchandise, meet‑and‑greets, and VIP experiences, including points from purchases in the integrated shop. Clubs receive real‑time analytics on fan activity to drive targeted promotions and monetization.
Funding
Funding not disclosed
Founders
Product
Problem
Football fans often have limited channels to interact with their favorite clubs beyond passive viewership, resulting in low engagement, weak loyalty, and missed opportunities for clubs to monetize fan enthusiasm. Traditional loyalty programs lack real-time, gamified experiences that reward everyday actions such as predictions, gameplay, or merchandise purchases.
Solution
The platform provides a mobile‑first fan ecosystem where supporters can make match predictions, compete in club‑specific games, and earn experience points (XP) for each interaction. Accumulated XP advances users on a club‑branded leaderboard, unlocking tiered rewards that include official merchandise, meet‑and‑greet sessions, and exclusive VIP experiences. The same reward engine applies to purchases made through the integrated shop, turning every transaction into loyalty points. Clubs receive real‑time analytics on fan activity, enabling targeted promotions and deeper community building, while fans enjoy a seamless, gamified pathway from casual support to tangible benefits.
Target Audience
The primary users are digitally engaged football supporters of partner clubs who seek interactive ways to demonstrate loyalty, as well as the clubs themselves looking to boost fan retention and monetize engagement through gamified experiences.
Features
- Prediction engine that lets users forecast match outcomes and earn XP based on accuracy
- Tiered XP system and dynamic leaderboard that ranks fans within each club community
- Reward catalog offering signed merchandise, player meet‑and‑greets, and VIP event access, redeemable directly in‑app
- Integrated e‑commerce store where every purchase generates loyalty points tied to the fan’s XP balance
- Club‑specific content feeds and push notifications to surface new challenges, promotions, and reward opportunities
- Analytics dashboard for clubs to monitor engagement metrics, conversion rates, and fan segmentation
- Secure, GDPR‑compliant user data handling with encrypted transactions and role‑based access controls
- Cross‑platform mobile app (iOS/Android) with single sign‑on and deep linking to club social channels