This startup offers a centralized platform for public health programs, streamlining healthcare logistics for testing, screening, treatment, and referrals. Their model aims to improve equitable healthcare delivery across entire populations by providing core capabilities to health programs and public health departments.
Funding
$100M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+3Founders
Product
Problem
Many individuals face barriers to accessing timely and quality cancer screening, leading to delayed diagnoses and poorer outcomes. Existing healthcare coverage and primary care are often insufficient to ensure members receive necessary preventive care and support throughout their cancer journey.
Solution
Color provides a virtual cancer clinic designed to improve cancer detection, care, and survivorship support. Through partnerships with organizations like the American Cancer Society, Color combines expertise in cancer screening, prevention, and risk reduction with population-scale healthcare delivery. The platform identifies individual cancer risk, creates personalized screening plans, and brings screenings to members through at-home kits, on-site events, and a national imaging network. Color also offers oncologist-led care, navigation of referrals, financial toxicity support, and clinically-validated mental health programs.
Target Audience
Color's primary customers include employers, health plans, and labor unions seeking to provide comprehensive cancer care and improve health outcomes for their employees and members.
Features
- Individual cancer risk identification for personalized screening plans
- Integration with the American Cancer Society guidelines for cancer screening
- At-home, on-site, and in-network screening options
- Management of clinical next steps after abnormal screens
- Oncologist-led care and navigation of referrals
- Financial toxicity support and innovative reimbursement accounts
- 24/7 oncologist clinical support
- Clinically-validated emotional and mental health programs
- 5-year survivorship care management
- Personal nutrition plans and lifestyle interventions
- Advanced, CAP-accredited and CLIA-certified laboratory
- Use of acoustic liquid handlers and autonomous, self-optimizing robotic systems