Coinbridge enables the conversion of loyalty points and rewards into spendable credit within existing payment systems. Their platform integrates with card issuers to allow consumers to redeem loyalty assets directly at the point of sale, increasing engagement and purchase frequency. Coinbridge also provides solutions for cryptocurrency transactions and virtual gift card programs.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional loyalty programs often restrict redemption options to specific merchants or products, limiting customer flexibility and engagement. These closed-loop systems can lead to unredeemed points and reduced program effectiveness, creating liabilities for brands and missed opportunities for customer interaction.
Solution
CoinBridge provides a Loyalty-to-Payments™ platform that converts loyalty assets into spendable credit usable within existing payment systems. By integrating with retailers' existing mobile apps through a simple SDK and API connection, CoinBridge enables customers to redeem points, rewards, vouchers, miles, and gift cards at any merchant worldwide that accepts credit cards. The platform assigns each customer a tokenized virtual card, which seamlessly executes payments at any point of sale by converting loyalty assets in real-time. This eliminates the need for complex POS integrations or cross-brand partnerships, offering a frictionless payment experience and expanding redemption opportunities for consumers.
Target Audience
CoinBridge targets brands, retailers, and loyalty clubs seeking to enhance customer engagement and provide greater redemption flexibility, as well as organizations managing a customer base looking to enable loyalty-based payments.
Features
- Seamless integration with existing loyalty mobile apps via a simple SDK and API connection
- Tokenized virtual cards for secure and convenient payments at any merchant accepting credit cards
- Real-time conversion of loyalty assets into spendable credit during transaction
- Dynamic spending policy enforcement based on retailer's rules
- Support for various loyalty assets, including points, rewards, vouchers, miles, and gift cards
- Out-of-the-box solution covering regulation, issuing, technology, transaction lifecycle, and merchant settlement
- Data generation and feedback to retailer's loyalty platform for personalized propositions and business optimization
- Tap & Go payment experience, similar to Google Wallet or Apple Pay