Funding
Funding not disclosed
Founders
Product
Problem
Podcasters and brands can track download counts, but they cannot identify which companies, industries, or decision‑maker roles are actually listening, making it difficult to demonstrate podcast ROI to leadership.
Solution
CoHost offers B2B podcast intelligence that matches each listener to their employer, industry, and job seniority. The platform surfaces this data in dashboards, pushes it into CRMs such as Salesforce, and attributes sales opportunities to specific episodes. It also provides a managed audience‑growth service, PodPromote, which runs paid campaigns targeting listeners by company size, industry, or seniority to expand the qualified audience. By turning anonymous downloads into actionable account and contact data, CoHost enables marketers to prove pipeline impact, optimize content for target accounts, and scale podcasts as a measurable growth channel.
Target Audience
CoHost serves B2B marketing teams at mid‑size to enterprise brands that run branded podcasts and need to demonstrate revenue impact, as well as agencies managing podcast campaigns for corporate clients.
Features
- Company, industry, and job‑role identification for every podcast listener
- Advanced audience demographics and B2B analytics tiers (Level 1‑3) with custom exports
- Salesforce integration that syncs identified accounts and opportunities to the CRM
- AI‑generated transcriptions, consumption metrics, and downloadable analytics reports
- PodPromote managed ad campaigns that target listeners by firmographic criteria
- Podcast hosting and analytics prefix options with free migration and IAB‑certified measurement
- Real‑time tracking links and dashboards showing episode‑level performance and pipeline attribution