Cohley

About Cohley

Cohley is a content generation platform that connects brands with a diverse network of vetted creators to produce user-generated content, photos, and videos tailored for various digital channels. The platform streamlines the content creation process and provides performance analytics, enabling brands to enhance ad testing, boost e-commerce conversions, and strengthen retailer relationships.

<problem> Brands struggle to efficiently source high-quality, diverse user-generated content (UGC) and influencer content at scale for various digital channels. Traditional methods are often time-consuming, expensive, and lack the necessary tools for streamlined creator management and performance tracking. </problem> <solution> Cohley is a content generation platform that connects brands with a diverse network of vetted creators to produce photos, videos, and product reviews tailored for various digital channels. The platform streamlines the content creation process from brief creation and creator selection to content approval and payment. Cohley provides tools for creative brief generation using AI, creator vetting based on skills and demographics, and a content library for asset organization and team collaboration. The platform also offers integrations for content activation on Meta, TikTok, and e-commerce sites, along with performance metrics to track campaign effectiveness. </solution> <features> - AI-powered creative brief generation based on brand guidelines and use case - Vetted creator network with diverse skills, demographics, and channel focus (Meta, TikTok, YouTube, Pinterest, Amazon) - Creator management tools for negotiation, communication, and payment processing - Content library for organizing, sharing, and activating assets - Collaboration suite for accelerating content approval processes and ensuring compliance - Integrations for content activation on Meta, TikTok, and e-commerce platforms - Performance metrics dashboard for tracking engagement and audience demographics - Support for generating photos, short-form videos, and product reviews </features> <target_audience> Cohley primarily serves consumer brands, particularly those focused on e-commerce (DTC or retail) with $10M+ in annual revenue and 15+ products, seeking to scale content creation and improve digital channel performance. </target_audience>

What does Cohley do?

Cohley is a content generation platform that connects brands with a diverse network of vetted creators to produce user-generated content, photos, and videos tailored for various digital channels. The platform streamlines the content creation process and provides performance analytics, enabling brands to enhance ad testing, boost e-commerce conversions, and strengthen retailer relationships.

Where is Cohley located?

Cohley is based in East New York, United States.

When was Cohley founded?

Cohley was founded in 2016.

How much funding has Cohley raised?

Cohley has raised 6770000.

Location
East New York, United States
Founded
2016
Funding
6770000
Employees
54 employees

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Cohley

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Executive Summary

Cohley is a content generation platform that connects brands with a diverse network of vetted creators to produce user-generated content, photos, and videos tailored for various digital channels. The platform streamlines the content creation process and provides performance analytics, enabling brands to enhance ad testing, boost e-commerce conversions, and strengthen retailer relationships.

cohley.com5K+
cb
Crunchbase
Founded 2016East New York, United States

Funding

$

Estimated Funding

$5M+

Team (50+)

No team information available.

Company Description

Problem

Brands struggle to efficiently source high-quality, diverse user-generated content (UGC) and influencer content at scale for various digital channels. Traditional methods are often time-consuming, expensive, and lack the necessary tools for streamlined creator management and performance tracking.

Solution

Cohley is a content generation platform that connects brands with a diverse network of vetted creators to produce photos, videos, and product reviews tailored for various digital channels. The platform streamlines the content creation process from brief creation and creator selection to content approval and payment. Cohley provides tools for creative brief generation using AI, creator vetting based on skills and demographics, and a content library for asset organization and team collaboration. The platform also offers integrations for content activation on Meta, TikTok, and e-commerce sites, along with performance metrics to track campaign effectiveness.

Features

AI-powered creative brief generation based on brand guidelines and use case

Vetted creator network with diverse skills, demographics, and channel focus (Meta, TikTok, YouTube, Pinterest, Amazon)

Creator management tools for negotiation, communication, and payment processing

Content library for organizing, sharing, and activating assets

Collaboration suite for accelerating content approval processes and ensuring compliance

Integrations for content activation on Meta, TikTok, and e-commerce platforms

Performance metrics dashboard for tracking engagement and audience demographics

Support for generating photos, short-form videos, and product reviews

Target Audience

Cohley primarily serves consumer brands, particularly those focused on e-commerce (DTC or retail) with $10M+ in annual revenue and 15+ products, seeking to scale content creation and improve digital channel performance.

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