Cohley is a content generation platform that connects brands with a diverse network of vetted creators to produce user-generated content, photos, and videos tailored for various digital channels. The platform streamlines the content creation process and provides performance analytics, enabling brands to enhance ad testing, boost e-commerce conversions, and strengthen retailer relationships.
Funding
$6.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands struggle to efficiently source high-quality, diverse user-generated content (UGC) and influencer content at scale for various digital channels. Traditional methods are often time-consuming, expensive, and lack the necessary tools for streamlined creator management and performance tracking.
Solution
Cohley is a content generation platform that connects brands with a diverse network of vetted creators to produce photos, videos, and product reviews tailored for various digital channels. The platform streamlines the content creation process from brief creation and creator selection to content approval and payment. Cohley provides tools for creative brief generation using AI, creator vetting based on skills and demographics, and a content library for asset organization and team collaboration. The platform also offers integrations for content activation on Meta, TikTok, and e-commerce sites, along with performance metrics to track campaign effectiveness.
Target Audience
Cohley primarily serves consumer brands, particularly those focused on e-commerce (DTC or retail) with $10M+ in annual revenue and 15+ products, seeking to scale content creation and improve digital channel performance.
Features
- AI-powered creative brief generation based on brand guidelines and use case
- Vetted creator network with diverse skills, demographics, and channel focus (Meta, TikTok, YouTube, Pinterest, Amazon)
- Creator management tools for negotiation, communication, and payment processing
- Content library for organizing, sharing, and activating assets
- Collaboration suite for accelerating content approval processes and ensuring compliance
- Integrations for content activation on Meta, TikTok, and e-commerce platforms
- Performance metrics dashboard for tracking engagement and audience demographics
- Support for generating photos, short-form videos, and product reviews