CogMap is a cognitive insight platform that measures how people think—covering decision-making, focus, memory, and risk processing—through gamified, browser-based assessments. Built on peer-reviewed neuroscience, it helps organizations make smarter hiring, team design, and leadership development decisions. The platform delivers results within 48 hours, with no technical setup or integrations required.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional hiring and team development tools rely on self-reported personality tests or skill assessments, which fail to capture how individuals actually process information, react under pressure, or make decisions in real time. This leaves organizations blind to critical cognitive attributes that drive performance in high-stakes roles, leading to poor hiring choices, suboptimal team composition, and missed leadership potential.
Solution
CogMap provides a cognitive insight platform that measures real-time brain function through gamified, browser-based assessments. The platform captures core cognitive attributes including sustained attention, impulse control, memory agility, risk processing, and decision-making under pressure—the mental muscles behind elite performance. Unlike psychometric tests that measure personality traits or static skills, CogMap reveals how someone thinks and performs as it unfolds, delivering a dynamic cognitive portrait rather than a traditional score. Teams receive clear visual reports and cognitive maps showing alignment, diversity, and gaps, enabling actionable insights for hiring, team design, leadership development, and cognitive wellness monitoring. The platform is GDPR-compliant, requires no software installation, and most teams are operational within 48 hours.
Target Audience
Primary customers are forward-thinking companies, elite sports teams, and organizations in sport, tech, healthcare, finance, and defense that need to make high-stakes people decisions, including hiring, team design, leadership development, and cognitive wellness monitoring.
Features
- Gamified assessment modules measuring sustained attention, impulse control, memory agility, risk processing, and decision-making under pressure
- Real-time cognitive behavior capture, not self-reported preferences or static personality traits
- Browser-based delivery with no software installation or technical setup required
- Cognitive mapping for teams showing alignment, diversity, and gaps for team composition optimization
- GDPR-compliant data encryption with individual-only result visibility unless explicitly shared
- Designed to reduce unconscious bias by focusing on cognitive function rather than background, education, or CV
- Most assessments complete in 12–20 minutes with results available within days