About Cobiro

Cobiro provides an AI-driven platform for optimizing Google Ads and Google Shopping campaigns, enabling users to automate budget allocation and enhance return on ad spend (ROAS). By leveraging data analytics, Cobiro addresses inefficiencies in advertising spend, allowing agencies and marketers to maximize their campaign performance with reduced manual management.

```xml <problem> Many businesses, especially e-commerce merchants and agencies, struggle to efficiently manage and optimize their Google Ads and Google Shopping campaigns, leading to wasted ad spend and suboptimal return on ad spend (ROAS). Manual product management and budget allocation are time-consuming and often fail to maximize the performance of individual products within a campaign. </problem> <solution> Cobiro offers a suite of tools designed to automate and optimize Google Ads and Google Shopping campaigns, helping users improve ROAS and reduce manual effort. Cobiro CSS provides a cost-saving solution by offering a discount on Google Shopping ads CPC. Cobiro Whitelabel CSS allows agencies to offer CSS services under their own brand. Cobiro Label Manager automatically categorizes products based on performance data, enabling strategic budget allocation to top-performing items. Cobiro Connect provides a centralized platform for agencies to manage multiple clients and workspaces, streamlining team collaboration and payment management. </solution> <features> - Cobiro CSS: Provides a discount on Google Shopping ads CPC as a Google Premium CSS partner. - Cobiro Whitelabel CSS: Enables agencies to offer CSS services with improved branding and CSS CPC leverage. - Cobiro Label Manager: Automatically allocates budget to best-performing products and reduces losses on underperforming products. - Cobiro Connect: Allows agencies to manage multiple clients, assign roles, and manage payment methods in one place. - Performance Max Campaign Support: Enables differentiated ROAS targets based on product performance. - Automated Product Labeling: Connects to Google Merchant Center and Google Ads accounts to analyze product data feed performance. - Strategic Product Segmentation: Categorizes products into performance-based segments (e.g., Winners, Prospects, Wasters) for targeted management. - Data-Driven Insights: Provides updated performance data for strategic bidding and ad placements. </features> <target_audience> Cobiro's primary customers are e-commerce merchants, marketing agencies, and advertisers who want to optimize their Google Ads and Google Shopping campaigns, improve ROAS, and reduce the time spent on manual campaign management. </target_audience> <revenue_model> Cobiro generates revenue through subscriptions to its various services, including Cobiro CSS (starting from $24/month after a 30-day free trial), Cobiro Whitelabel CSS (starting from $239/month), and Cobiro Label Manager (starting from $16/month after a 30-day free trial). </revenue_model> ```

What does Cobiro do?

Where is Cobiro located?

Cobiro is based in Copenhagen, Denmark.

When was Cobiro founded?

Cobiro was founded in 2016.

How much funding has Cobiro raised?

Cobiro has raised 14470000.

Location

Copenhagen, Denmark

Founded

2016

Funding

14470000

Employees

14 employees

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Cobiro

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Executive Summary

cobiro.com 2K+

Crunchbase

Founded 2016 – Copenhagen, Denmark

Funding

Estimated Funding

$10M+

Team (10+)

No team information available.

Company Description

Problem

Many businesses, especially e-commerce merchants and agencies, struggle to efficiently manage and optimize their Google Ads and Google Shopping campaigns, leading to wasted ad spend and suboptimal return on ad spend (ROAS). Manual product management and budget allocation are time-consuming and often fail to maximize the performance of individual products within a campaign.

Solution

Cobiro offers a suite of tools designed to automate and optimize Google Ads and Google Shopping campaigns, helping users improve ROAS and reduce manual effort. Cobiro CSS provides a cost-saving solution by offering a discount on Google Shopping ads CPC. Cobiro Whitelabel CSS allows agencies to offer CSS services under their own brand. Cobiro Label Manager automatically categorizes products based on performance data, enabling strategic budget allocation to top-performing items. Cobiro Connect provides a centralized platform for agencies to manage multiple clients and workspaces, streamlining team collaboration and payment management.

Features

Cobiro CSS: Provides a discount on Google Shopping ads CPC as a Google Premium CSS partner.

Cobiro Whitelabel CSS: Enables agencies to offer CSS services with improved branding and CSS CPC leverage.

Cobiro Label Manager: Automatically allocates budget to best-performing products and reduces losses on underperforming products.

Cobiro Connect: Allows agencies to manage multiple clients, assign roles, and manage payment methods in one place.

Performance Max Campaign Support: Enables differentiated ROAS targets based on product performance.

Automated Product Labeling: Connects to Google Merchant Center and Google Ads accounts to analyze product data feed performance.

Strategic Product Segmentation: Categorizes products into performance-based segments (e.g., Winners, Prospects, Wasters) for targeted management.

Data-Driven Insights: Provides updated performance data for strategic bidding and ad placements.

Target Audience

Cobiro's primary customers are e-commerce merchants, marketing agencies, and advertisers who want to optimize their Google Ads and Google Shopping campaigns, improve ROAS, and reduce the time spent on manual campaign management.

Revenue Model

Cobiro generates revenue through subscriptions to its various services, including Cobiro CSS (starting from $24/month after a 30-day free trial), Cobiro Whitelabel CSS (starting from $239/month), and Cobiro Label Manager (starting from $16/month after a 30-day free trial).