
CoachUp
CoachUp operates an online marketplace connecting athletes with experienced, background-checked private coaches across a wide range of sports. The platform supports 1-on-1 training, camps and clinics, and virtual coaching with video analysis, plus secure online payments and a 100% money-back Good-Fit Guarantee. Athletes can search and book coaches by location, price, reviews, and training type.
- Commerce & Shopping
- Sports Technology
- Wellness & Fitness Technology
- Software Only
Funding
Funding not disclosed





Founders
Founder details are not available yet.
Product
Problem
Athletes seeking personalized training often struggle to find qualified, trustworthy coaches, and coaches face challenges in attracting clients and managing bookings. This fragmented process makes it difficult for athletes to improve their performance efficiently and safely.
Solution
CoachUp provides an online marketplace that connects athletes with experienced, background-checked coaches across a wide range of sports. The platform enables users to search for coaches by location, goals, and training type, then book sessions directly through the site. It supports 1-on-1 private training, camps and clinics, and virtual training with custom plans and video analysis. CoachUp facilitates secure credit card payments and verifies coaches through multiple background checks. The service includes a 100% money-back Good-Fit Guarantee, ensuring athletes can find the right coach with confidence. CoachUp Nation serves as a community hub for sports tips, news, and success stories.
Target Audience
Athletes of all ages and skill levels—from youth to recreational to competitive—who want personalized coaching, as well as parents seeking quality training for their children.
Features
- Search and filter coaches by distance, price, reviews, and training type (in-person or online)
- Verified coaching quality with 3 distinct background checks: identification verification, sex offender check, and national criminal search
- Flexible training options: 1-on-1 private coaching, small-group camps and clinics, and virtual training with video analysis
- Secure credit card payment processing with no cash or checks needed
- Good-Fit Guarantee with 100% money-back promise
- CoachUp Nation community featuring free curated training articles, tryout tips, and success stories
- CoachUp University program for NCAA athletes to build coaching businesses