Cluey provides a platform that evaluates and rates brands based on their social, environmental, and political impacts, utilizing data from diverse third-party sources. This enables consumers to make informed purchasing decisions that align with their values, addressing the challenge of identifying ethical and sustainable brands in a complex marketplace.
Funding
$14.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers face challenges in identifying brands that align with their personal values regarding social, environmental, and political impact. The complexity of the marketplace makes it difficult to assess the ethical and sustainable practices of various brands and their parent companies.
Solution
Cluey is a platform that provides ratings and data-driven insights on brands, enabling consumers to make informed purchasing decisions. The platform analyzes brands and their parent companies based on their impact on people and the planet, drawing from diverse third-party sources. Cluey offers a holistic brand analysis, incorporating information such as political contributions, ownership attributes, and certifications to provide a comprehensive view of a brand's values and practices. By aggregating and analyzing this data, Cluey empowers consumers to easily discover brands that match their values and make purchasing decisions that reflect their commitment to social and environmental responsibility.
Target Audience
The primary audience includes conscious consumers who seek to align their purchasing decisions with their personal values and are interested in supporting ethical and sustainable brands.
Features
- Brand ratings based on social, environmental, and political impact
- Analysis of parent company practices
- Data aggregation from diverse third-party sources
- Information on political contributions, ownership attributes, and certifications
- Browser extension for on-the-go brand analysis
- Newsletter for updates on conscious consumerism