ClubCRM is a membership CRM and marketing platform designed for private clubs, country clubs, resorts, wineries, and the agencies that serve them. It combines contact management, email campaign tools, website visitor tracking, and AI-powered engagement scoring in a single system. The platform includes white-label capabilities and a multi-client dashboard for agencies managing multiple properties.
Funding
Funding not disclosed
Founders
Product
Problem
Private clubs, resorts, and wineries often rely on spreadsheets and disconnected tools to manage member relationships, leading to fragmented data, missed engagement opportunities, and inefficient marketing. Staff lack a unified view of member activity across emails, website visits, and events, making it difficult to identify at-risk members or nurture prospects effectively.
Solution
ClubCRM provides an all-in-one membership CRM and marketing platform that centralizes member, prospect, and stakeholder data with full engagement history. The platform includes a drag-and-drop email campaign builder, website visitor tracking with anonymous identification, and an opportunity pipeline for managing prospects from first inquiry to close. AI-powered tools analyze engagement patterns to optimize send times, score leads, and flag at-risk members, while cross-device identity resolution builds a complete picture of each member's journey. For agencies, ClubCRM offers white-label branding, multi-client dashboards, and client user management to scale operations efficiently.
Target Audience
Primary customers are private clubs, country clubs, resorts, wineries, and hospitality groups, as well as marketing agencies that manage membership marketing for multiple clients.
Features
- Unified contact profiles with engagement history, custom fields, and duplicate detection
- Drag-and-drop email builder with industry-specific templates, A/B testing, scheduled sending, and resend-to-non-openers
- Website visitor tracking with anonymous identification, page view tracking, and email click attribution via a simple JavaScript snippet
- Cross-device identity resolution with identity clusters, household grouping, device fingerprinting, and IP clustering
- AI-powered lead scoring, send-time optimization, churn risk detection, and cold contact alerts
- Visual kanban opportunity pipeline with custom deal stages, tasks, follow-up reminders, and deal value tracking
- Embeddable subscriber forms with double opt-in support and submission analytics
- Meta Ads integration for Facebook and Instagram Lead Ads sync with Conversions API tracking
- White-label branding with custom logos, colors, and domains for agencies
- Multi-client dashboard with aggregate stats and role-based client user permissions