Club Artizen connects consumers with artisans across India, offering a curated selection of sustainable handicrafts that support local livelihoods. By facilitating direct access to over 6,000 distinct art forms, the platform promotes cultural heritage while addressing the economic challenges faced by artisans.
Funding
Funding not disclosed
Founders
Product
Problem
Many Indian artisans face economic challenges due to lack of access to larger markets and consumers' limited awareness of the diversity and cultural significance of Indian handicrafts. This disconnect hinders the preservation of traditional art forms and sustainable livelihoods for artisans.
Solution
Club Artizen is an e-commerce platform that directly connects consumers with Indian artisans, offering a curated selection of handcrafted, sustainable products. The platform showcases over 6,000 distinct art forms native to India, promoting cultural heritage and providing artisans with a wider reach to sell their goods. By eliminating intermediaries, Club Artizen ensures fair compensation for artisans and empowers them to sustain their craft. The platform offers a variety of products, including home decor, accessories, gifts, and recycled/upcycled items, all reflecting traditional Indian craftsmanship. Club Artizen also provides a community for consumers interested in sustainable living, offering tips, DIY ideas, and information about the artisans and their craft.
Target Audience
Club Artizen targets mindful consumers in India and abroad who value sustainable living, appreciate handcrafted goods, and seek to support Indian artisans and cultural heritage.
Features
- Wide selection of products across home & living, accessories, gifting, festive, travel, and recycled/upcycled categories
- Products crafted using traditional Indian art forms like Madhubani, Gond, Picchhvai, Sohrai, Toda embroidery, Kalamkari, and Ikat
- Focus on sustainable materials and production processes
- Festive boxes and gifting options for corporates and individuals, customizable to specific needs
- Secure payment processing with 128-SSL encryption
- Delivery across India, with an Etsy US store for international customers
- Option to purchase gift cards