The startup offers a digital branding and marketing platform that includes a digital workspace, SEO tools, and social media automation tailored for the mortgage industry. This platform enables businesses to establish a cohesive online presence and streamline their marketing efforts, enhancing outreach and productivity.
Funding
$4.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mortgage lenders often struggle with fragmented digital marketing efforts, lacking a unified platform to manage lead generation, customer communication, and online presence. This can lead to missed opportunities, inefficient workflows, and inconsistent branding across various digital channels.
Solution
TAYGO™ is a CRM platform designed to streamline digital branding and marketing specifically for the mortgage industry. The platform provides tools for lead management, automated call systems, website building, and customer communication, all within a single interface. TAYGO™ helps mortgage lenders automate workflows, enhance their web presence, and improve lead conversion rates. By integrating various marketing and communication functions, TAYGO™ enables businesses to create a cohesive online presence and improve operational efficiency.
Target Audience
TAYGO™ primarily targets mortgage lenders and loan officers seeking to enhance their digital marketing efforts, streamline lead management, and establish a stronger online presence.
Features
- **RIN-GO™:** Automates outgoing and incoming call systems with features like auto-dialer, voice recording, and scheduled dialer.
- **WEB-GO™:** Website builder with mortgage-specific templates, loan calculators, and chat bot integration.
- **API-GO:** Connects to various POS, LOS, and CRM systems for streamlined data integration.
- Automated lead nurturing drip sequences.
- Integrated live chat and mortgage chatbot.
- Automated scheduler app that syncs with user calendars.
- Social media automation with compliant content repository.
- Contact management with automated mini-CRM features.
- Marketing campaign creation and scheduling for email and SMS.
- Customer loyalty program workflows.