Cloov provides a white-label technology platform that enables brands to implement circular economy strategies through rental, resale, and repair services directly linked to their e-commerce systems. This solution addresses the challenge of unsold inventory and customer engagement by facilitating sustainable practices and enhancing the recovery value of products.
Funding
$430.9K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands face challenges managing unsold inventory, handling returns, and engaging customers in sustainable practices. Traditional e-commerce systems lack integrated solutions for rental, resale, and repair services, hindering the adoption of circular economy models. This results in lost revenue from potentially recoverable products and missed opportunities to connect with environmentally conscious consumers.
Solution
Cloov provides a white-label technology platform that enables brands to implement circular economy strategies directly within their existing e-commerce ecosystems. The platform facilitates rental programs, resale marketplaces, and digitized repair services, all seamlessly integrated with a brand's online store. By connecting these services, Cloov helps brands recover value from unsold inventory, manage returns more effectively, and offer customers sustainable alternatives to traditional purchasing. The platform also provides real-time data and analytics on circular strategy performance, allowing brands to optimize their programs and enrich their CRM with insights into a new segment of environmentally conscious customers.
Target Audience
Cloov primarily targets fashion brands and retailers seeking to implement circular economy strategies, reduce waste, and engage with Gen Z and Millennial consumers interested in sustainable products and services.
Features
- White-label rental platform for one-off and subscription-based offerings
- Resale marketplace integration for pre-owned product sales
- Digitized repair and care service enabling customers to request repairs directly from their account
- Real-time data and analytics dashboard for tracking circular strategy performance
- CRM enrichment capabilities for targeted marketing to circular economy customers
- E-commerce platform integration via API