Climaty AI provides a platform that measures and reduces the carbon emissions of advertising campaigns across all media channels in real time. Its AI-driven tools automatically optimize media buying, creative, and budget allocation to lower emissions while maintaining ROI, and include a carbon‑offset marketplace for net‑zero reporting.
Funding
$2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Digital advertising campaigns generate significant carbon emissions through energy‑intensive ad serving, low‑quality inventory, and fragmented measurement across channels, yet marketers lack tools to quantify and reduce this environmental impact while maintaining performance.
Solution
Climaty AI offers an end‑to‑end platform that measures CO₂ emissions in real time for every media channel—including display, video, social, search, TV, print, and out‑of‑home. Its Agentic AI suite continuously analyzes campaign data, suggests greener media buying strategies, and automatically adjusts targeting, creative, and budget allocation to lower emissions without sacrificing ROI. The system embeds carbon‑aware pricing (green CPMs) into programmatic buying and provides a marketplace for verified carbon‑offset purchases, enabling brands to achieve net‑zero advertising footprints. All insights and optimizations are delivered through an integrated dashboard that combines performance metrics with environmental data, allowing marketers to track both outcomes simultaneously.
Target Audience
Primary customers are brands and marketing agencies that run multi‑channel advertising campaigns and seek to align media performance with sustainability goals.
Features
- Real‑time carbon accounting per impression, view, or placement across digital, social, search, TV, print, and OOH media
- Agentic AI modules (Campaign Builder, Analytics, Creator, Optimizer) that autonomously plan, create, and reallocate budgets for emission reduction
- Programmatic+ engine that injects green CPM pricing and AI‑driven media buying decisions into ad exchanges
- Integrated carbon‑offset marketplace offering verified credits for unavoidable emissions
- Unified dashboard presenting performance KPIs alongside emissions metrics and net‑zero progress
- API access for seamless integration with existing ad tech stacks and reporting tools