Clicktivated
Clicktivated transforms existing video assets into clickable, measurable performance channels without requiring content rebuilds. The platform tags items, locations, and experiences within footage, distributes it programmatically through DSPs, SSPs, and publishers, and captures real-time first-party intent signals that power creative optimization and retargeting. Reported results include CTR increases up to 120% and interaction rate increases of 2,600%.
- Advertising Technology
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Standard video advertising provides limited insight beyond views and weak engagement benchmarks, leaving marketers unable to capture meaningful intent signals or optimize performance. Most video content remains static and non-interactive, forcing brands to invest in expensive new production to achieve measurable engagement and conversion outcomes.
Solution
Clicktivated transforms existing videos into clickable, measurable performance channels without requiring content rebuilds. The platform activates video assets by tagging items, locations, and experiences within the footage, then distributes them programmatically through DSPs, SSPs, and publisher networks, as well as via site embeds. When viewers click on elements within the video, the platform captures real-time first-party intent signals that reveal what consumers want by product, place, or experience. These signals power creative optimization, retargeting strategies, and media decisions that compound over time, turning static video archives into actionable, ROI-driven performance assets. The end-to-end approach combines actionable video, managed media distribution, and ongoing outcome optimization across verticals including travel, automotive, food, and consumer brands.
Target Audience
Primary customers are brand marketers, media agencies, and publishers seeking to make existing video content measurable and actionable, with demonstrated use cases across travel destinations, automotive, food and beverage, and consumer retail verticals.
Features
- Converts existing video assets into clickable experiences without new production, complex coding, or content rebuilds
- Programmatic distribution through DSPs, SSPs, and publisher networks plus site embed capabilities
- Real-time item-level intent signal capture by product, place, or experience during video playback
- First-party data collection that powers creative optimization, retargeting, and audience targeting
- Patented interactive video technology with in-house production team support
- Cross-vertical applicability demonstrated in travel, automotive, editorial, and consumer brand campaigns with reported CTR increases up to 120% and interaction rate increases of 2,600%