Clickable offers an analytics platform that consolidates search and social advertising data into customizable, automated reports and real‑time dashboards. Users can define metrics, receive alerts on performance thresholds, and leverage a VIN retention module for automotive dealers, with integrations to ad accounts and third‑party BI tools.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers are inundated with disparate data from multiple advertising channels, making it difficult to identify and track the key revenue‑generating metrics that drive business decisions. The manual effort required to consolidate, clean, and analyze this data consumes valuable time and hampers timely optimization of campaigns.
Solution
Clickable delivers a human‑centered analytics platform that centralizes search and social advertising data into customizable, automated reports. Users can define the exact metrics they need, and the system continuously aggregates and visualizes them in real‑time dashboards, reducing the time spent on data preparation. Specialized VIN retention reporting provides automotive dealers with actionable insights to improve customer loyalty and revenue. The platform’s built‑in alerting highlights performance shifts, enabling rapid response to under‑performing assets. Integration with existing ad accounts and third‑party BI tools ensures seamless data flow while maintaining data security and role‑based access controls. Overall, Clickable helps businesses and agencies focus on margin‑boosting actions rather than data wrangling.
Target Audience
Clickable serves digital marketing agencies and in‑house marketing teams that manage search and social campaigns, with a particular focus on automotive dealers seeking data‑driven retention strategies.
Features
- Custom report builder that lets users select metrics, timeframes, and visualizations tailored to specific business goals
- Automated data ingestion from major search (Google, Bing) and social (Facebook, Instagram, TikTok) ad platforms with daily refreshes
- VIN retention analytics module that correlates vehicle identification data with marketing touchpoints to surface retention opportunities
- Real‑time dashboards with drill‑down capabilities and configurable KPI widgets
- Alert engine that triggers email or in‑app notifications when predefined performance thresholds are crossed
- RESTful API and native connectors for exporting data to BI tools, data warehouses, or CRM systems
- Role‑based user permissions and audit logging to ensure compliance and data security
- Dedicated search and social ad management tools that provide bid optimization recommendations and budget allocation insights