Clem is an AI-powered mobile app that scans food product labels and computes a 0–100 health score based on five research-backed dimensions. The app provides transparent letter grades for each dimension, personalized dietary verdicts, and allergen flags to help users make informed grocery decisions.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers struggle to interpret complex food labels and ingredient lists, making it difficult to quickly assess how healthy a product truly is. Existing nutrition information is often fragmented, opaque, or not personalized to individual dietary needs and restrictions.
Solution
Clem provides an AI-powered mobile app that reads food product labels from a photo and computes a transparent 0–100 health score based on five weighted dimensions: ingredients, processing level, additives, nutrients to limit, and nutrient density. The scoring formula is deterministic and publicly disclosed, ensuring the same product always receives the same score. The app also generates a personalized verdict—green, yellow, or red—based on the user's diet type, allergen concerns, and personal avoidances, while keeping the underlying score unchanged. Clem's AI handles label reading and editorial summaries, but never touches the mathematical scoring, ensuring consistency and objectivity.
Target Audience
Primary users are health-conscious grocery shoppers who want quick, transparent, and personalized nutrition assessments, as well as individuals managing specific dietary restrictions or allergen concerns.
Features
- AI-powered label reading via Google Gemini that extracts ingredient and nutrition data from a single photo
- Deterministic 0–100 scoring formula with five publicly weighted dimensions, each graded A through F
- Personalized verdicts based on user profiles supporting six diets (Standard, Keto, Paleo, Mediterranean, Vegan, Vegetarian), allergen flags (gluten, dairy, tree nuts), and avoidances (seed oils, added sugars, additives, ultra-processed foods)
- Anonymous account option that holds onboarding choices and first scan for up to 30 days before automatic deletion
- Optional social features including profiles, following, activity feed, likes, and comments on shared scans
- Store-distance feature that computes distances entirely on-device against a locally cached store list, never sending user coordinates to servers
- Clem Pro subscription unlocking unlimited scanning, healthier-swap suggestions, and unlimited product search