Cleera
Cleera is a generative experience platform that helps ecommerce brands create shopping experiences that adapt in real time to each individual shopper. The platform uses behavioral analytics and AI agents to personalize storefront interactions, with the AI agent engine drawing on browsing events, session data, and chat content to generate context-aware responses. Cleera is currently in private beta and integrates with ecommerce platforms like Shopify.
- Artificial Intelligence
- AI Agents
- Data & Analytics
- Commerce & Shopping
- Retail Technology
- Software Only
Funding
Founders
Product
Problem
Ecommerce brands struggle to deliver personalized shopping experiences that adapt to individual shopper behavior in real time. Static storefronts and generic product recommendations fail to engage shoppers effectively, leading to lower conversion rates and reduced customer satisfaction.
Solution
Cleera provides a generative experience platform that enables brands to create shopping experiences that adapt in real time to every shopper. The platform deploys a JavaScript snippet on merchant storefronts that collects behavioral and session data, including browsing events, product interactions, and add-to-cart actions. A Cleera-powered AI agent engages with shoppers through chat, using behavioral context and query content to generate personalized responses via third-party AI model providers such as Anthropic, OpenAI, and Google. Merchants can configure the platform through a dashboard and API integrations, with the ability to link shopper identity data from ecommerce platforms like Shopify to further personalize agent responses.
Target Audience
Primary customers are ecommerce merchants and brands of all sizes—from small companies to large enterprises—that want to deploy AI-powered, personalized shopping experiences on their storefronts.
Features
- JavaScript snippet deployment for easy integration with existing ecommerce storefronts
- AI agent engine that generates real-time, context-aware responses to shopper queries
- Behavioral analytics capturing browsing events, page views, product interactions, add-to-cart actions, and session duration
- Integration with third-party AI model providers (Anthropic, OpenAI, Google) for response generation
- Optional identity-linking with ecommerce platforms like Shopify to personalize responses using customer ID or email
- Analytics dashboard for merchants to monitor feature usage, API calls, and platform performance