Cleen provides physical retail intelligence by capturing real-time behavioral signals from shopper product scans. The platform delivers actionable insights on shelf rejections, competitor switching, and consumer intent directly to CPG brands. This data enables brands to optimize product formulations and marketing strategies based on live, first-party consumer feedback.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers lack readily available information on the environmental impact of products, making it difficult to make informed and sustainable purchasing decisions. Existing methods for assessing a product's footprint are often complex, time-consuming, and not easily accessible to the average shopper.
Solution
This application empowers consumers to make eco-conscious choices by providing accessible environmental impact data for products and brands. By scanning barcodes or searching within the app, users can quickly learn about a product's environmental footprint. The application also suggests eco-friendly alternatives, encouraging users to switch to more sustainable options. To further incentivize responsible consumption, the app offers rewards for purchasing environmentally friendly products.
Target Audience
Environmentally conscious consumers who want to make informed purchasing decisions and reduce their environmental footprint.
Features
- Barcode scanning for instant access to product environmental data
- Search functionality to find specific products and brands
- Environmental impact scores and ratings for various products
- Recommendations for eco-friendly alternatives
- Rewards program for purchasing sustainable products