ClearTrust provides a cybersecurity solution that utilizes the Traffic Quality Index Score™ to detect and mitigate ad fraud and invalid traffic through over 150 filters for unsafe traffic, bots, and fake clicks. This technology enables brands and ad agencies to optimize campaign performance and improve return on ad spend by ensuring high-quality, fraud-free traffic.
Funding
$2.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ICFounders
Product
Problem
Digital advertising campaigns are susceptible to ad fraud and invalid traffic, including bots and fake clicks, which can significantly diminish campaign performance and return on ad spend. Identifying and mitigating these threats requires analyzing vast amounts of traffic data and employing numerous filters to detect malicious activity.
Solution
ClearTrust offers a cybersecurity solution designed to detect and mitigate ad fraud and invalid traffic by leveraging the Traffic Quality Index Score™ (TQI™). The TQI™ score is derived from over 150 filters that analyze traffic for unsafe sources, bots, fake clicks, and other indicators of ad fraud. By providing real-time monitoring and insights into post-bid activity, ClearTrust enables brands, ad agencies, and ad-tech platforms to optimize ad delivery, improve the quality of impressions, and maximize campaign performance. The platform empowers users to take control of traffic quality at scale, ensuring that ads are displayed in safe, non-fraudulent environments and that marketing spend is not wasted on invalid clicks and poor-quality traffic.
Target Audience
ClearTrust primarily targets ad operations teams, performance marketing teams, yield management teams, campaign managers, product teams (SSPs/DSPs), brand safety managers, and app development teams seeking to ensure high-quality, fraud-free traffic.
Features
- Traffic Quality Index Score™ (TQI™) derived from 150+ filters to assess traffic quality.
- Real-time monitoring of post-bid activity to detect discrepancies and maintain a competitive edge.
- Identification of unsafe traffic, bots, fake clicks, and other forms of ad fraud.
- Protection against invalid traffic to maximize campaign performance and return on ad spend (ROAS).
- Transparency and integrity in the bidding process.
- Solutions tailored for brands, agencies, platforms, and publishers.