The startup has developed a clothing recommendation application that evaluates apparel and brands based on their social and environmental impact using a proprietary assessment algorithm. This application provides consumers with critical information at the point of purchase, enabling informed decisions that align with their values regarding sustainability and ethical sourcing.
Funding
$3.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers lack transparent and easily accessible information regarding the social and environmental impact of apparel brands and their products. This opacity makes it difficult for consumers to make informed purchasing decisions aligned with their values concerning sustainability, ethical sourcing, and overall responsibility.
Solution
Clear Fashion offers a comprehensive assessment platform that evaluates clothing brands and individual apparel items based on their environmental and social impact. The platform employs a proprietary scoring system, providing consumers with a clear, science-based rating of a brand's or product's sustainability efforts across the entire production chain. This allows consumers to easily identify and choose more responsible options. Clear Fashion also provides brands with tools to evaluate and improve their practices, aligning with regulatory standards and consumer expectations for transparency.
Target Audience
Clear Fashion serves both individual consumers seeking to make more sustainable clothing choices and apparel brands aiming to improve and communicate their environmental and social responsibility efforts.
Features
- Brand and product scoring based on a multi-criteria analysis of environmental, social, and ethical factors
- Detailed assessment of the entire production chain, from raw material sourcing to manufacturing and end-of-life
- Scoring methodology validated by a committee of independent scientific experts
- Brand performance benchmarking against industry peers
- SaaS platform for brands to track progress, analyze supplier performance, and simulate eco-design improvements
- Widget integration for brands to display product scores on their e-commerce sites
- Mobile app for consumers to discover and compare brands based on their sustainability ratings
- Newsletter and push notifications to inform consumers about responsible brands and products