Clay provides a platform that unifies data enrichment, intent signals, and AI agents to power Go-to-Market (GTM) workflows. Users can build custom processes to research targets, enrich CRM data, and automate personalized outreach sequences. This enables GTM teams to operationalize unique data insights directly into scalable execution across sales, marketing, and RevOps functions.
Funding
Funding not disclosed
Founders
Product
Problem
Go-to-market (GTM) teams struggle with fragmented data sources and manual processes, hindering their ability to efficiently identify, engage, and convert prospects. This leads to missed opportunities, reduced productivity, and a slower revenue cycle.
Solution
Clay provides a unified platform that aggregates over 100 premium data sources and leverages AI research agents to enrich and activate GTM data. The platform enables the creation of automated workflows that transform raw data into actionable insights, driving revenue growth. By consolidating disparate GTM tools, Clay enhances operational efficiency and allows teams to scale their growth initiatives effectively.
Target Audience
The primary target audience includes sales, RevOps, and growth marketing teams within B2B companies seeking to optimize their go-to-market strategies through data-driven automation and enrichment.
Features
- Access to over 130 premium data sources for comprehensive GTM intelligence.
- AI-powered research agents (Claygent) for automated data discovery and summarization.
- Multi-provider data enrichment with waterfall logic to maximize data coverage and quality.
- Workflow automation capabilities for use cases such as CRM enrichment, TAM sourcing, account/lead scoring, and intent-based outreach.
- AI formula generator for custom data transformations and analysis.
- Personalized copywriting tools to tailor outreach messages at scale.
- Direct integrations with popular CRM and sales engagement platforms, including a Salesforce package for in-app enrichment.
- Real-time intent signals to identify buying intent and trigger timely outreach.
- SOC 2 Type II and ISO 27001 compliance for enterprise-grade security.