ClarifyAI provides an AI‑powered platform that ingests and analyzes YouTube video content at scale to turn narrative trends into actionable intelligence for brands, researchers, and media buyers. By quantifying metrics such as Share of Attention, Narrative Rating Points, and Creator Rating Points, it helps organizations monitor reputation risks, measure influencer impact, and target audiences based on the narratives they encounter. The service integrates these insights directly into advertising and media planning workflows for more precise targeting.
Funding
Funding not disclosed
Founders
Product
Problem
Brands, researchers, and media buyers struggle to extract meaningful insights from the massive volume of YouTube video content, making it difficult to detect emerging narratives, assess influencer impact, and ensure brand safety.
Solution
ClarifyAI offers an AI‑driven platform that automatically ingests and analyzes YouTube videos at scale, converting raw video data into structured narrative intelligence. The system applies natural language processing and proprietary metrics such as Share of Attention, Narrative Rating Points, and Creator Rating Points to quantify how stories spread and evolve. Users receive dashboards that highlight narrative trends, risk indicators, and audience exposure, enabling proactive reputation management and more precise media planning. By integrating these insights with existing workflow tools, organizations can align messaging, optimize influencer strategies, and target ads to users engaged with specific narratives.
Target Audience
Primary customers are brand marketing teams, media research analysts, and digital media buyers who need to monitor public perception, evaluate influencer campaigns, and target narrative‑aligned audiences on YouTube.
Features
- Automated large‑scale ingestion and analysis of YouTube video metadata and transcripts using AI and NLP
- Proprietary metrics (Share of Attention, Narrative Rating Points, Creator Rating Points) that quantify narrative reach and influencer impact
- Real‑time narrative monitoring dashboards that track evolution, sentiment, and brand safety risks over time
- Audience segmentation that identifies users exposed to particular narratives for precision ad targeting
- Exportable data feeds and API integration for seamless connection with media buying platforms and research tools