This startup offers a direct-to-consumer paint marketplace that provides eco-friendly paint in designer-curated colors and convenient color sampling. By delivering paint supplies directly to homeowners, it eliminates the need for trips to hardware stores and simplifies the home painting process.
Funding
$12.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
PHFounders
Product
Problem
Homeowners often face challenges in selecting the right paint colors and obtaining necessary supplies, leading to time-consuming trips to hardware stores and overwhelming choices. Traditional paint shopping can be inconvenient and environmentally unfriendly due to the VOCs and other harmful chemicals found in many paints.
Solution
Clare offers a direct-to-consumer paint marketplace that simplifies the home painting process by delivering eco-friendly, zero-VOC paint and supplies directly to homeowners. The company provides a curated selection of designer-approved colors, mess-free color swatches, and expert advice to guide customers in making confident decisions. Clare's ultra-premium paint is GREENGUARD Gold Certified, ensuring healthier indoor air quality, and is formulated for easy application with superior coverage and a durable finish.
Target Audience
Clare's primary customers are homeowners and renters looking for a convenient, eco-friendly, and expertly curated paint shopping experience.
Features
- Designer-curated palette of interior and exterior paint colors
- Zero-VOC paint and colorants for healthier indoor air quality
- GREENGUARD Gold Certified, meeting stringent chemical emissions standards
- Mess-free, peel-and-stick Perfect Color Swatch samples
- High-quality paint supplies, including brushes, rollers, and kits
- Online Clare Color Genius quiz for personalized color recommendations
- Interior and exterior paint options with self-priming capabilities
- Durable, washable, and mildew-resistant finishes
- Recycled materials used in paint containers, trays, and liners