Citruslabs
Citruslabs is a clinical research organization that designs and runs IRB-approved clinical trials and consumer perception studies for consumer health brands, turning results into regulator-reviewed, marketing-ready product claims. Studies start in the low five figures and typically complete in 4 to 16 weeks, supported by a panel of over 250,000 vetted product testers. The company serves supplement, skincare, food and beverage, pet health, biotech, and medical device brands across 11 industry verticals.
- Data & Analytics
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Consumer health brands face intense regulatory scrutiny—73% of FTC enforcement actions against supplement brands cite inadequate substantiation—while most brands rely on ingredient-level research or generic claims that cannot survive challenge letters, retail buyer questions, or compliance reviews.
Solution
Citruslabs is a clinical research organization (CRO) that designs and runs IRB-approved clinical trials, consumer perception studies, and randomized controlled trials for consumer health brands. It handles everything—protocol, IRB submission, recruitment, data analysis, final report—and turns results into regulator-reviewed, marketing-ready product claims for supplements, skincare, pet health, biotech, medical food, and functional food/beverage. Studies start in the low five figures and typically wrap in 4 to 16 weeks, supported by a panel of over 250,000 vetted product testers matched to target demographics. Every study ships with a marketing claims appendix containing FTC and FDA best-practice-reviewed copy ready for product pages, Amazon listings, packaging, ads, and retail decks. The optional Citruslabs Tested Seal is available when data supports product claims.
Target Audience
Primary customers are consumer health and wellness brands—supplement companies, skincare and beauty brands, functional food and beverage manufacturers, pet health companies, biotech firms, and medical device makers—that need product-specific clinical evidence to substantiate marketing claims for retailers, regulators, and e-commerce platforms.
Features
- Three core study designs: consumer perception studies ($15K+, 4–8 weeks), single-arm clinical studies ($40K+, 8–12 weeks), and randomized controlled trials ($80K+, 12–16 weeks), plus crossover study designs
- 50+ measurable biomarkers including full blood panels, hormonal markers, microbiome composition, and inflammatory markers, with wearable data integration from Oura and Fitbit
- Category-specific endpoints across 10+ verticals: supplements, skincare, food & beverage, functional food, functional beverage, pet health, biotech, medical food, longevity, women's health, and medical devices
- CitrusMatch—a free seven-question recommendation engine that suggests study design, sample size, endpoints, and price range in under three minutes
- 98% participant retention (industry average ~72%) via a 250,000+ vetted tester panel with demographic matching
- IRB approval management handled entirely in-house for every study