Citizen Data operates a data marketplace that provides access to a proprietary voter file database containing 240 million records, enabling organizations to build targeted supporter lists and create predictive models. The platform offers objective public opinion research and advanced analytics to help organizations effectively engage with and mobilize communities around critical democratic issues.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Organizations working to address critical democratic issues often struggle to identify and engage effectively with target communities due to a lack of comprehensive and unbiased data on voter and consumer behavior. Traditional methods of public opinion research can be expensive, time-consuming, and may not provide the nuanced insights needed to craft effective messaging and strategies.
Solution
Citizen Data provides a data and analytics platform designed to empower organizations working to strengthen American democracy. The platform offers access to a proprietary database of 240 million voter and consumer records, enabling users to build targeted supporter lists and create predictive models. In addition to voter data, Citizen Data conducts objective public opinion research and provides advanced analytics to help organizations understand public sentiment, craft effective messaging, and mobilize communities around key issues. By providing access to comprehensive data and expert analysis, Citizen Data enables organizations to make data-driven decisions and maximize their impact.
Target Audience
Citizen Data serves organizations working to solve critical democratic issues, including political campaigns, non-profits, advocacy groups, and research institutions.
Features
- Proprietary voter file database containing 240 million records for building targeted supporter lists.
- Custom modeling capabilities, including look-alike, predictive, behavioral, persuasion, and mobilization models.
- Public opinion research services, including survey design, data collection via P2P (text), panel, online, or mail surveys, and online focus groups.
- Message and content testing to optimize communication strategies.
- Complex research program design and execution with a team of PhD researchers and data scientists.
- Interactive results dashboards for data exploration.