Citiculture designs and manages productive urban vineyards for companies, transforming corporate spaces or city landmarks into living brand experiences. The vineyards produce wine, essences, and cosmetics while generating measurable ESG data through IoT sensors and reporting aligned with GRI, SASB, ESRS, and SDGs standards. The company offers two engagement models: a corporate vineyard within a company's own spaces or participation in a shared urban hub alongside other businesses.
Funding
Funding not disclosed
Founders
Product
Problem
Companies struggle to communicate brand values like care, roots, and long-term growth through abstract storytelling that lacks tangible, lived experiences. Traditional corporate sustainability initiatives often fail to generate measurable social and environmental impact that can be reported and communicated credibly to stakeholders.
Solution
Citiculture creates living urban vineyards in corporate spaces or symbolic city locations, requiring no structural interventions. These vineyards serve as venues for meaningful events while producing wine, essences, and cosmetics that carry the brand's story. Each vineyard is equipped with IoT sensors that monitor environmental KPIs in real time, translating the vineyard's impact into ESG data aligned with GRI, SASB, ESRS, and SDGs reporting standards. Companies can adopt a vineyard in a shared city hub or host one in their own spaces, with structured experiences like pruning, blending, and harvest used for team building and employee wellbeing.
Target Audience
Primary customers are companies seeking to strengthen brand identity, employee engagement, and ESG reporting through tangible, location-based sustainability initiatives, including corporations with corporate social responsibility mandates and organizations looking for distinctive event venues.
Features
- IoT sensor network monitoring 16 environmental KPIs in real time, including CO₂ sequestration (2 tons per year per vineyard)
- ESG data reporting aligned with GRI, SASB, ESRS, and SDGs standards, with expertise in CSRD compliance
- Product output including wine, grape-derived essences for perfumery, and antioxidant cosmetics from urban harvests
- Structured experiential programs: biodiversity observation, pruning, blending workshops, harvest events, and mindfulness sessions in the vineyard
- Two engagement models: corporate vineyard within company premises or hub adoption in shared city locations starting at €10,000 per year for a biennial commitment
- Technology developed in collaboration with the Polytechnic University of Turin, including PIWI grape varieties and above-ground viticulture techniques