Circulo provides a white-label post-purchase platform that unifies warranty, repair, trade-in, and resale services into a single operating layer. The platform connects these services to commercial systems, enabling brands to drive retention, repeat purchases, and first-party data collection. It supports multi-market, multi-currency, and multi-language operations with configurable workflows for in-house, partner, or hybrid service delivery.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often treat post-purchase services like warranty, repair, and trade-in as isolated support functions rather than growth levers. This fragmentation makes it difficult to measure the impact of these interactions on customer lifetime value, leading to discount-driven engagement that erodes pricing power and margin.
Solution
Circulo unifies all post-purchase services—warranty, repair, trade-in, resale, exchange, donation, recycling, spare parts, maintenance, personalization, and alterations—into a single configurable platform. It connects these services to a brand's commercial stack, enabling consistent execution across markets whether delivered in-house, through partners, or via a hybrid model. The platform captures structured customer and product data, turning post-purchase engagement into predictive insight and measurable customer lifetime value growth. Circulo provides white-label portals for customers, staff, and service partners, with real-time visibility across all engagement.
Target Audience
Primary customers are enterprise brands and retailers that need to scale post-purchase engagement across markets, including those in fashion, consumer electronics, and other product-driven industries. The platform is also suited for service partners and internal teams that require shared workflows and real-time tracking.
Features
- Configurable workflows and journeys for all post-purchase services, adaptable to in-house, partner, or hybrid operating models
- White-label portals for customers, internal teams, and external service partners, ensuring a seamless branded experience
- Multi-market, multi-currency, and multi-language support for consistent global operations
- Integration with modern and legacy systems to unify customer and product data without requiring infrastructure changes
- Post-Purchase Intelligence powered by AI, offering predictive insights such as repair demand forecasting and identifying high-value customers for trade-in
- Structured data capture that enables first-party data advantage and supports predictive analytics for customer lifetime value growth