Circulens provides an Industrial IoT and AI‑based platform that automatically generates Digital Product Passports, enabling companies to collect and share cradle‑to‑grave data on product provenance, authenticity, sustainability, and circularity. The solution embeds unique identifiers—such as QR codes, RFID tags, and GS1 Digital Links—into products, facilitating real‑time traceability, carbon‑footprint tracking, and enhanced consumer engagement across the supply chain. It helps manufacturers comply with new European legislation while supporting transparent, sustainable product lifecycles.
Funding
Funding not disclosed
Founders
Product
Problem
Manufacturers and supply chains lack a standardized, automated way to collect, verify, and share comprehensive product lifecycle data required by emerging Digital Product Passport regulations. This results in fragmented information, difficulty proving authenticity and sustainability claims, and increased risk of greenwashing.
Solution
Circulens offers an industrial IoT and AI‑driven platform that autonomously creates Digital Product Passports for each item. The system ingests primary data from all tiers of the value chain, generates cradle‑to‑grave records of provenance, authenticity, sustainability metrics, and carbon footprint, and encodes a globally unique GS1 Digital Link URL into QR codes or RFID tags. The digital twin connects physical products to their digital records, enabling real‑time traceability, lifecycle reporting, and seamless integration with ERP, PIM, or MES systems via APIs. By storing verified data on a blockchain‑based ledger, the platform ensures tamper‑proof documentation that supports compliance with EU DPP legislation and reduces the risk of greenwashing.
Target Audience
Primary customers are manufacturers, brand owners, and supply‑chain operators in regulated industries (e.g., consumer goods, electronics, automotive) that need to meet Digital Product Passport requirements and demonstrate verified sustainability performance.
Features
- Automated data collection from suppliers across the entire supply chain using IoT sensors and AI‑enhanced validation
- Generation of full lifecycle Digital Product Passports with provenance, authenticity, sustainability, and carbon‑footprint metrics
- Encoding of GS1 Digital Link URLs into QR codes and UHF RFID tags for universal, standards‑based product identification
- API connectors for ERP, SAP, PIM, MES and other operational systems to synchronize product data in real time
- Blockchain‑backed storage of verified data to ensure immutability and support anti‑greenwashing compliance
- Built‑in Life Cycle Assessment (LCA) and Product Carbon Footprint (PCF) calculations aligned with Scope 3 reporting requirements
- Scalable digital‑twin architecture that links physical items to their digital records for end‑to‑end traceability