Circular Pet produces premium pet food and snacks utilizing insect protein, specifically the Black Soldier Fly Larva, as a sustainable and highly digestible primary ingredient. This mono-protein formula is designed to be hypoallergenic, offering an alternative for dogs with common food sensitivities. The company supports its product line with subscription options and scientific backing from veterinary experts.
Funding
Funding not disclosed
Founders
Product
Problem
Many dogs suffer from food allergies and sensitivities, often triggered by common protein sources like chicken and beef found in traditional pet food. These allergies can manifest as skin irritation, digestive issues, and overall discomfort for the animal. Furthermore, conventional pet food production relies heavily on livestock, contributing to significant environmental impact.
Solution
Circular Pet offers a sustainable and hypoallergenic alternative to traditional dog food, utilizing insect protein derived from Black Soldier Fly larvae (Hermetia Illucens). This novel protein source is less likely to trigger allergic reactions in sensitive dogs while providing a complete and balanced nutritional profile. The company's formulations are developed in collaboration with veterinary nutrition experts and are authorized by the Servicio Agrícola Ganadero (SAG). By using insect protein, Circular Pet reduces the environmental footprint associated with pet food production, requiring significantly less water, land, and emitting fewer greenhouse gases compared to conventional livestock-based protein sources.
Target Audience
Circular Pet targets dog owners seeking hypoallergenic and environmentally conscious pet food options, particularly those with dogs suffering from food allergies or sensitivities to common protein sources.
Features
- Single animal protein source (Hermetia Illucens) to minimize allergic reactions
- Complete and balanced nutrition for adult dogs of all breeds, formulated to meet AAFCO standards
- High protein content (27-28%) for optimal muscle development and overall health
- Enhanced digestibility, resulting in smaller and more solid stools
- Palatable flavor profile with a high acceptance rate among dogs
- Sustainable production process with significantly reduced environmental impact compared to traditional livestock farming
- Enriched with vitamins, minerals, and omega-3 fatty acids for overall health and well-being
- Available in pellet form for easy feeding
- Subscription service available for convenient delivery