About Circularr

The startup has developed a blockchain ecosystem that integrates reverse vending machines and collection points to incentivize recycling by rewarding users with tradable crypto assets based on the value of collected rPET plastic. This system enables consumers and organizations to substantiate sustainability claims and combat greenwashing through transparent, verifiable transactions on the blockchain.

```xml <problem> Current recycling processes lack transparency and accountability, making it difficult for consumers and organizations to verify sustainability claims and ensure that recycled materials are actually being repurposed. This lack of trust undermines efforts to combat plastic pollution and promote a circular economy. </problem> <solution> Circularr is a blockchain-based ecosystem that incentivizes recycling by rewarding users with $CIRP tokens for returning rPET plastic to reverse vending machines (RVMs) and designated collection points. The platform uses blockchain technology to track and trace the plastic throughout the recycling process, providing transparency and accountability. Users can exchange $CIRP tokens for rewards with partner retailers, trade them for other currencies, or use them within Circularr's rPET marketplace. The system aims to create a circular economy for plastic, reduce pollution, and empower individuals and organizations to participate in sustainable practices. </solution> <features> - Mobile app for locating RVMs, tracking recycling activity, and managing $CIRP token balances - Reverse Vending Machines (RVMs) that automatically dispense $CIRP tokens to users upon deposit of plastic bottles - Blockchain-based tracking system for monitoring the lifecycle of recycled plastic from collection to repurposing - $CIRP token, a deflationary utility token backed by rPET plastic, used to incentivize recycling and facilitate transactions within the Circularr ecosystem - rPET marketplace for buying and selling traceable recycled plastic - API for integrating Circularr's recycling and token reward system into existing applications and platforms - Advertising network on RVMs for brands to promote sustainable products and initiatives </features> <target_audience> Circularr targets environmentally conscious consumers who want to be rewarded for recycling, as well as organizations seeking to enhance their sustainability efforts and ensure transparency in their recycling processes. </target_audience> <revenue_model> Circularr generates revenue through advertising on its RVM network, transaction fees within the rPET marketplace, and potential staking of $CIRP tokens in RVMs to earn a share of advertising revenue. </revenue_model> ```

What does Circularr do?

Where is Circularr located?

Circularr is based in London, United Kingdom.

When was Circularr founded?

Circularr was founded in 2020.

How much funding has Circularr raised?

Circularr has raised 51300000.

Location

London, United Kingdom

Founded

2020

Funding

51300000

Employees

7 employees

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Circularr

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Executive Summary

circularr.com 700+

Crunchbase

Founded 2020 – London, United Kingdom

Funding

Estimated Funding

$50M+

Team (5+)

No team information available.

Company Description

Problem

Current recycling processes lack transparency and accountability, making it difficult for consumers and organizations to verify sustainability claims and ensure that recycled materials are actually being repurposed. This lack of trust undermines efforts to combat plastic pollution and promote a circular economy.

Solution

Circularr is a blockchain-based ecosystem that incentivizes recycling by rewarding users with $CIRP tokens for returning rPET plastic to reverse vending machines (RVMs) and designated collection points. The platform uses blockchain technology to track and trace the plastic throughout the recycling process, providing transparency and accountability. Users can exchange $CIRP tokens for rewards with partner retailers, trade them for other currencies, or use them within Circularr's rPET marketplace. The system aims to create a circular economy for plastic, reduce pollution, and empower individuals and organizations to participate in sustainable practices.

Features

Mobile app for locating RVMs, tracking recycling activity, and managing $CIRP token balances

Reverse Vending Machines (RVMs) that automatically dispense $CIRP tokens to users upon deposit of plastic bottles

Blockchain-based tracking system for monitoring the lifecycle of recycled plastic from collection to repurposing

$CIRP token, a deflationary utility token backed by rPET plastic, used to incentivize recycling and facilitate transactions within the Circularr ecosystem

rPET marketplace for buying and selling traceable recycled plastic

API for integrating Circularr's recycling and token reward system into existing applications and platforms

Advertising network on RVMs for brands to promote sustainable products and initiatives

Target Audience

Circularr targets environmentally conscious consumers who want to be rewarded for recycling, as well as organizations seeking to enhance their sustainability efforts and ensure transparency in their recycling processes.

Revenue Model

Circularr generates revenue through advertising on its RVM network, transaction fees within the rPET marketplace, and potential staking of $CIRP tokens in RVMs to earn a share of advertising revenue.