Circular Agriculture Hub intercepts surplus fruits and vegetables at the farm gate and connects farmers with small food producers and social supermarkets to redistribute perfectly edible food that would otherwise go to waste. This approach reduces food waste in the UK agricultural sector while enhancing farmers' livelihoods and increasing access to fresh produce for consumers.
Funding
Funding not disclosed
Founders
Product
Problem
A significant percentage of edible produce in the UK is wasted on farms due to not meeting cosmetic standards or logistical challenges. This results in financial losses for farmers and environmental consequences due to wasted resources.
Solution
Circular Agriculture Hub addresses on-farm food waste by connecting farmers with alternative markets for their surplus fruits and vegetables. The company facilitates the redistribution of produce that doesn't meet conventional retail standards to small food producers, social supermarkets, and other potential users. By creating these alternative pathways, Circular Agriculture Hub aims to improve farmer livelihoods, reduce food waste, and increase access to fresh produce for a wider range of consumers.
Target Audience
The primary target audience includes UK farmers who experience surplus produce and small food producers or social supermarkets seeking affordable sources of fruits and vegetables.
Features
- Network of small food producers and social supermarkets seeking affordable produce
- Logistics coordination to efficiently transport surplus produce from farms
- Platform for farmers to list available surplus produce and connect with buyers
- Focus on utilizing produce that is perfectly edible but doesn't meet cosmetic standards