Circulae provides a card‑linked automated buyback platform that records eligible purchases in its mobile app and shows a real‑time resale price valid for up to three years. Users request a buyback with a single tap, ship the item using a prepaid label, and receive direct bank payment after condition verification, eliminating listings, negotiations, and fees.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers who want to resell used goods must create listings on secondary marketplaces, manage negotiations, and often receive low, uncertain prices, making the resale process time‑consuming and inefficient.
Solution
Circulae provides an automated buyback service that is linked to a customer’s payment card. Purchases are registered in the Circulae app, which instantly displays a competitive buyback price valid for up to three years. Users request a buyback with a single tap, ship the item to a designated logistics partner, and receive payment directly to their bank account after a condition verification by Circulae’s technicians. The entire workflow is handled within the mobile app, eliminating the need for listings, price negotiations, or third‑party marketplaces. By offering a free, commitment‑free service through partner banks, Circulae turns unused items into immediate purchasing power.
Target Audience
The primary customers are consumers who hold payment cards issued by Circulae’s partner banks and wish to quickly monetize used personal items without navigating traditional resale platforms.
Features
- Card‑linked purchase registration that automatically captures eligible items and assigns a three‑year buyback commitment.
- Real‑time buyback valuation displayed in the app, based on market data to ensure competitive offers.
- Three‑step resale flow: request buyback, generate a Colissimo shipping label, and drop off the package at any La Poste point or mailbox.
- Condition verification performed by partner technicians; compliant items trigger automatic bank transfers via Lemonway’s payment infrastructure.
- Coverage of a broad range of everyday categories (electronics, appliances, home goods, etc.) with no listing fees or commissions.
- Mobile‑first experience on iOS and Android, including push notifications for status updates and payment confirmations.
- Secure data handling and compliance with French financial regulations (registered with Regafi, ACPR‑approved).
- Free service for cardholders of participating banks, with no hidden fees for the buyback process.