Circl is a mobile application that aggregates real-time pricing and promotional data from various supermarkets, allowing users to compare product availability and costs efficiently. The app also features a waste reduction tool that tracks product expiration dates, helping consumers minimize food waste while maximizing their purchasing power by saving up to €200 per household each month.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers lack a convenient way to compare real-time pricing and promotions across multiple supermarkets, leading to missed savings opportunities. Additionally, many consumers struggle to track product expiration dates, resulting in unnecessary food waste.
Solution
Circl is a mobile application designed to aggregate real-time pricing, product availability, and promotional data from a variety of supermarkets, enabling users to efficiently compare costs and make informed purchasing decisions. The app allows users to create shopping lists, compare prices across different retailers, and choose the best deals based on their budget and preferences. Circl also includes a waste reduction feature that allows users to visualize the lifespan of products via a calendar, helping consumers minimize food waste and maximize their purchasing power.
Target Audience
The primary users are consumers in the Paris region seeking to optimize their grocery spending, reduce food waste, and make informed purchasing decisions.
Features
- Real-time price comparison across multiple supermarkets, both online and physical stores.
- Aggregation of promotional offers, sorted by category, with the largest discounts highlighted.
- Shopping list creation and management.
- Savings tracker to monitor cost reductions achieved through the app.
- Anti-waste calendar to visualize product expiration dates and reduce food waste.
- Aggregates product availability from major retailers.