Circler is a curated secondhand fashion platform that aggregates preloved luxury pieces from vetted professional resale stores into a single, personalized shopping experience. The service uses a style quiz and machine-learning feedback to tailor each user's store to their taste, body, and budget, while offering free styling support via WhatsApp and 1-2-1 sessions. Circler handles customer care and returns directly, ensuring a consistent, quibble-free experience with authenticated items at no markup.
Funding
Funding not disclosed
Founders
Product
Problem
Shoppers who love luxury fashion often lack the time to search across multiple resale sites for quality secondhand pieces. Finding items that match their personal style, body type, and budget is fragmented and time-consuming, and the risk of inauthentic goods or inconsistent seller experiences adds further friction.
Solution
Circler aggregates inventory from handpicked, professional resale stores into one personalized platform. Users take a style quiz, and a personal stylist curates a custom store of preloved pieces tailored to their preferences. The platform's recommendation engine learns from user likes and dismissals to refine suggestions over time. Circler also provides free styling support, including style boxes, 1-2-1 sessions, and 24/7 WhatsApp advice, while handling all customer care and returns directly for a consistent experience.
Target Audience
Primary customers are women who love luxury fashion but lack time to browse multiple resale platforms, seeking a convenient, personalized, and trustworthy secondhand shopping experience.
Features
- Personalized storefront curated via a style quiz and ongoing user feedback, with machine-learning technology that adapts to individual tastes
- Aggregation of inventory from vetted professional resale partners, ensuring authenticity and quality without peer-to-peer inconsistency
- Free styling services including style boxes, 1-2-1 sessions, and monthly stylist picks delivered via WhatsApp
- Direct customer care and quibble-free returns managed by Circler, not individual stores
- Negotiated benefits for users, including cheaper or free shipping and 5% off items for Inner Circler members, with no price markups