Circle & Square
Circle & Square is a boutique B2B consultancy that applies behavioral science, neuroscience, and decision psychology to diagnose why complex deals stall and to design solutions that move buyers forward. The firm targets three predictable decision moments—Day-One List, Internal Alignment, and Decision Confidence—combining strategy, experience design, and search visibility into one integrated engine. Its approach emphasizes judgment-based buyer research over AI guesswork, addressing the 40–60% of qualified deals lost to no decision.
- Marketing Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Complex B2B buying journeys stall at predictable moments—early filtering through AI and digital footprints, internal alignment among a growing number of stakeholders, and final decision confidence. Buyers often want to say yes but cannot defend their choice internally, leaving 40–60% of qualified deals lost to no decision rather than to a competitor.
Solution
Circle & Square is a boutique firm that finds why B2B buyers stall and builds solutions to get them unstuck. The company applies behavioral science, neuroscience, and decision psychology across three decision moments—buyer alignment, buyer commitment, and buyer visibility—to design journeys that make commitments easier. Teams decode buyer mental models through judgment-based analysis rather than AI guesswork, then construct the proof, words, and experiences buyers actually touch. The firm integrates strategy, design, technology, and search visibility into one engine pointed at the moments that decide the deal.
Target Audience
Primary customers are B2B go-to-market teams—sales, marketing, and revenue leadership—who face stalled deals and want a deeper understanding of buyer psychology to close more business and drive renewals and referrals.
Features
- Behavioral-science-driven decision journey design across three named moments: Day-One List, Internal Alignment, and Decision Confidence
- Buyer Visibility services that find the real questions buyers ask, beyond what standard analytics tools measure, including SEO and AEO (answer engine optimization)
- Experience design and brand design that make decisions easy to say yes to, covering both strategy and execution
- Research and decoding of buyer mental models to surface internal alignment blockers across the typical 13 stakeholders and 9 outside influencers
- Integrated operating engine covering search visibility (organic and paid), experience design, branding, and development