Circana provides a cloud‑based platform that aggregates POS‑verified data covering 91% of U.S. CPG sales and combines it with e‑commerce, loyalty, and supply‑chain information. Using its Liquid Data® and Liquid AI™ engine, the service delivers real‑time, customizable analytics and natural‑language insights on omnichannel performance, pricing elasticity, and media effectiveness, enabling CPG manufacturers, brand owners, and retailers to make faster, data‑driven decisions.
Funding
$1.2B raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Companies in consumer packaged goods and retail face fragmented, delayed, and incomplete market data, making it difficult to understand true sales performance, consumer behavior, and competitive dynamics across both online and offline channels.
Solution
Circana aggregates POS‑verified data covering 91% of U.S. CPG sales and combines it with e‑commerce, loyalty, and supply‑chain information into a single, cloud‑based platform. Its Liquid Data® technology and Liquid AI™ engine apply advanced analytics and natural‑language AI agents (Emiri and Brainwave) to deliver real‑time, context‑aware insights. Users can explore omnichannel performance, attribute‑level growth opportunities, pricing elasticity, and media effectiveness through customizable dashboards, automated reporting, and collaborative workspaces, enabling faster, data‑driven decisions without the need for extensive analytics expertise.
Target Audience
Circana serves CPG manufacturers, brand owners, and retailers of all sizes that need accurate, up‑to‑date market and consumer intelligence to guide product, pricing, and media decisions.
Features
- Comprehensive POS‑based market coverage (91% of CPG dollars) with deduplicated, additive views of in‑store and online sales
- Integrated e‑commerce, random‑weight (fresh) and loyalty data for a unified omnichannel picture
- Attribute Marketplace add‑on for third‑party product attributes not available in standard syndicated reports
- Liquid AI™ platform with thousands of industry‑tuned analytical models and natural‑language agents (Emiri for analysts, Brainwave for portfolio‑wide storytelling)
- Customizable hierarchies and reporting that align with each brand’s product taxonomy and attribution needs
- Collaborative cloud workspace that consolidates data, insights, and recommendations for internal teams and external partners
- AI‑driven pricing, elasticity, and promotion simulations to optimize margin and trade strategies
- Scalable deployment options: integrate into existing data stacks or use Circana’s Cloud Data Centers for a turnkey solution