Cipher is a platform that connects rights holders and license seekers in the music industry, enabling instant licensing of trending tracks for social media use. By providing a centralized database and streamlined application process, Cipher allows brands to legally access popular music while offering rights holders a new revenue stream from viral content.
Funding
Funding not disclosed
Founders
Product
Problem
Securing licenses for trending music for use in social media content is often a slow, complex process, hindering brands' ability to capitalize on viral moments. Rights holders also struggle to efficiently monetize the use of their music in user-generated content across various social platforms.
Solution
Cipher is a platform designed to streamline music licensing for social media, connecting rights holders with brands and advertisers seeking to use trending tracks. The platform provides a centralized database of pre-cleared songs, enabling instant licensing for social media content. This allows brands to quickly and legally integrate popular music into their campaigns, while offering rights holders a new avenue for revenue generation from viral content on platforms like TikTok and Instagram Reels. Cipher aims to simplify the process of music licensing, making it easier for brands to access trending music and for rights holders to monetize their content's popularity.
Target Audience
Cipher's primary customers include social media managers, advertisers, and brands of all sizes seeking to legally use trending music in their social media content, as well as music rights holders looking to monetize their viral tracks.
Features
- Access to a curated library of trending songs pre-cleared for social media use.
- Instant licensing capabilities, enabling quick and easy acquisition of music rights.
- Direct connection to rights holders, simplifying the negotiation process.
- Tools for rights holders to pre-clear viral tracks for licensing at scale.
- Monetization opportunities for rights holders on platforms like TikTok and Reels.
- Newsletter providing tips and tricks for maximizing the impact of viral music in social media content.