Choice operates a B2B software platform focused on direct marketing and sales solutions for businesses. The company maintains a B2C commitment through its Good Food Initiative addressing food security in Western Europe and North America. This dual focus responds to rising food price inflation and increasing scarcity in key markets.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often lack an integrated, secure platform to orchestrate direct marketing campaigns and sales workflows at scale, leading to fragmented customer outreach and inefficient conversion tracking. Simultaneously, rising food price inflation and supply constraints are creating food‑security pressures for consumers in Western Europe and North America.
Solution
Choice delivers a private, cloud‑native B2B software suite that centralizes campaign creation, audience segmentation, multi‑channel distribution, and sales pipeline management within a single dashboard. The platform leverages API‑first architecture to integrate with existing CRM, ERP, and data‑warehouse systems, enabling real‑time analytics and automated performance optimization. In parallel, the Good Food Initiative extends the platform into a B2B2C marketplace that connects food producers, distributors, and retailers with end‑consumers, providing tools for price‑stabilization, inventory visibility, and demand forecasting. Together, these capabilities help enterprises run efficient direct‑marketing operations while contributing to more resilient food supply chains for the target regions.
Target Audience
Primary customers are mid‑size to large enterprises that run direct‑marketing and sales operations, such as retailers, manufacturers, and service providers, as well as food producers and distributors seeking a B2B2C solution to improve supply‑chain resilience in Western Europe and North America.
Features
- Modular SaaS platform with role‑based access control and end‑to‑end encryption for secure B2B communications
- Campaign builder supporting email, SMS, push notifications, and in‑app messaging with dynamic content personalization
- Integrated sales funnel tracker that syncs automatically with major CRMs (Salesforce, HubSpot, Microsoft Dynamics) via RESTful APIs
- Real‑time KPI dashboard and AI‑enhanced attribution models for ROI measurement and budget reallocation
- Good Food Initiative marketplace layer offering inventory management, dynamic pricing algorithms, and demand‑forecast analytics for food‑sector participants
- B2B2C consumer outreach tools, including loyalty program integration and localized pricing adjustments for Western Europe and North America
- Compliance engine aligned with the EU Digital Services Act and GDPR, providing audit logs and data‑subject request handling
- Scalable micro‑services backend hosted on EU‑compliant cloud infrastructure with SLA‑backed uptime guarantees