Choice provides a digital platform for restaurants that includes features such as QR code menus, online ordering, and table reservations, enabling efficient customer interactions and streamlined operations. By automating ordering and payment processes, the platform helps restaurants reduce operational costs by up to 30% while increasing customer engagement and revenue.
Funding
$5.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.



JTFounders
Product
Problem
Many restaurants struggle with inefficient operations and limited customer engagement due to outdated processes for ordering, payments, and customer relationship management. Restaurants often lack a unified platform to manage online presence, streamline operations, and understand customer preferences, leading to increased costs and missed revenue opportunities.
Solution
Choice provides a comprehensive digital platform designed to streamline restaurant operations and enhance customer engagement. The platform offers a suite of tools including digital menus accessible via QR codes, online ordering, table reservations, and a customer relationship management (CRM) system. By centralizing these functions, Choice enables restaurants to manage their online presence, automate ordering and payment processes, and gather valuable customer data. The platform also integrates with popular POS systems and online marketplaces like Wolt, Bolt, and Glovo, providing a unified solution for managing all aspects of the restaurant business.
Target Audience
Choice is designed for restaurants, cafes, bars, hotels, and ghost kitchens looking to digitize their operations, improve customer engagement, and increase revenue.
Features
- Contactless online menus with customizable options, including photos, descriptions, allergens, and multi-language support
- QR code ordering and payment at the table, reducing wait times and increasing tips
- Integrated reservation system to manage bookings and prevent overbookings
- Delivery and takeaway management tools with customizable delivery areas and commission-free ordering
- CRM system to track customer preferences, order history, and feedback
- Website builder for creating a restaurant website with online menu and ordering capabilities
- Collection Point feature to manage and track online orders from one device
- Integration with popular POS systems and online marketplaces (Wolt, Glovo, Bolt, Foodora) for streamlined order management
- Marketing tools to engage customers and drive repeat business
- Mobile apps for iOS and Android to manage restaurant operations on the go