Choeke provides a digital out‑of‑home network of screens installed in high‑traffic retail storefronts, letting local and regional brands run video or image ads where consumers shop. The self‑service platform offers real‑time inventory selection, ultra‑low CPM pricing, and dashboard analytics for quick campaign creation, scaling, and performance monitoring.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers seeking to reach local consumers often rely on traditional out‑of‑home media that is expensive, static, and placed in locations that may not align with daily shopping habits, resulting in high CPMs and limited campaign flexibility.
Solution
Choeke operates a digital out‑of‑home (DOOH) network that installs dynamic screens inside high‑traffic storefronts, allowing brands to deliver video or image ads in environments where people already shop and gather. The platform provides a self‑service interface for creating, launching, and scaling campaigns quickly, with real‑time inventory selection across a growing network of retail locations. By leveraging existing storefront space, Choeke reduces infrastructure costs and passes those savings to advertisers through an ultra‑low cost‑per‑thousand‑impressions (CPM) pricing model. Ads appear in familiar, comfortable settings, increasing viewer receptivity while maintaining budget efficiency. Campaign performance can be monitored through the platform’s dashboard, enabling rapid adjustments to target local audiences more effectively.
Target Audience
Choeke’s primary customers are local and regional brands, retailers, and agencies that need cost‑effective, high‑impact advertising to reach consumers in the places they shop daily.
Features
- Network of digital screens integrated into busy retail storefronts for high foot‑traffic exposure
- Self‑service campaign builder with instant activation and easy geographic expansion
- Ultra‑low CPM pricing that undercuts traditional DOOH rates
- Real‑time inventory management and scheduling across the storefront network
- Dashboard analytics for impression tracking and campaign performance insights