chilli is a mobile application that directly connects users with activists working on causes like climate justice and human rights. The platform facilitates user participation through personalized, quick digital actions and direct micro-donations to fuel ongoing campaigns. This structure enables individuals to easily contribute to and support frontline advocacy efforts for systemic change.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals who care about climate justice, human rights, and other social causes struggle to find trustworthy, actionable ways to support activism without spending extensive time researching campaigns. Existing channels often require large donations or direct contact with NGOs, creating a barrier for everyday contributors. This fragmentation limits the collective impact of small, frequent actions that could drive real-world change.
Solution
The platform offers a mobile and web application that directly links users with vetted activists and impact creators across a range of causes. Users receive personalized, 30‑second digital actions—such as signing petitions, sharing pre‑written messages, or posting on social media—and can immediately fund the associated campaign with a micro‑donation. An algorithmic recommendation engine curates actions based on the user’s interests and past participation, ensuring relevance and maximizing impact. All transactions are processed through a secure, PCI‑compliant payment gateway, and contributions are aggregated to provide measurable outcomes for each campaign. The service also supplies activists with a streamlined channel to distribute actions and collect grassroots funding without relying on large donors or institutional grants. Impact data and progress metrics are presented in a user‑friendly dashboard, allowing contributors to track the results of their collective efforts over time.
Target Audience
The primary users are socially conscious individuals seeking low‑friction ways to support climate, environmental, and human‑rights initiatives, as well as activist groups and NGOs that need a scalable channel to mobilize micro‑actions and grassroots funding.
Features
- Personalized action feed powered by a recommendation engine that matches users with campaigns aligned to their cause preferences
- One‑click micro‑donations integrated via a PCI‑DSS compliant payment processor, with real‑time receipt and impact attribution
- Cross‑platform availability (iOS app and responsive web app) enabling access from mobile devices or desktop browsers
- Secure user authentication using OAuth and optional wallet‑based verification for activist profiles
- Impact dashboard that aggregates contribution data, displays campaign milestones, and visualizes collective outcomes
- API endpoints for activists to upload new actions, track funding, and retrieve engagement analytics
- GDPR‑compliant data handling and end‑to‑end encryption for all personal and payment information
- Community feed showcasing active creators (over 200 impact creators) and recent successful campaigns