Myya
Cherry Blossom Intimates provides virtual mastectomy fitting sessions with certified fitters who help women find post-surgical bras, breast forms, and prostheses that accommodate asymmetry, scars, and sensitivity. The company also offers plain-English insurance guidance to help customers understand coverage for these necessary items after breast surgery.
- Commerce & Shopping
- Consumer Goods
- Fashion Technology
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Women who have undergone breast surgery face significant challenges finding post-surgical undergarments and prostheses that fit their changed bodies, as standard retail options fail to accommodate asymmetry, scars, sensitivity, and reconstruction. Navigating insurance coverage for these necessary items is also complex, with benefits often unexplained by medical providers or insurance companies.
Solution
Cherry Blossom Intimates offers virtual mastectomy fitting sessions with certified fitters who guide customers through simple measurements to find comfortable, size-inclusive options that work for their current body. The company provides a range of post-surgery bras, breast forms, and prostheses specifically designed to accommodate the physical changes and sensitivities that follow breast surgery. Cherry Blossom Intimates also demystifies insurance processes with plain-English guides explaining what plans may cover, what questions to ask, and where to begin, helping customers access available benefits that are frequently overlooked.
Target Audience
Primary customers are women who have undergone breast surgery, including mastectomy, lumpectomy, or reconstruction, and need post-surgical bras, breast forms, or prostheses, along with guidance on insurance coverage.
Features
- Virtual one-on-one fitting appointments with certified mastectomy fitters conducted remotely
- Product catalog including cotton bras, size-inclusive bras, breast forms, and prostheses tailored for post-surgery bodies
- Measurement process designed to account for asymmetry, scars, sensitivity, and reconstructive surgery outcomes
- Plain-English insurance guidance explaining coverage for bras, breast forms, and prostheses after breast surgery
- AFTER journal publication featuring stories about life after breast cancer treatment and surgery
- Email newsletter providing ongoing resources and community support for post-surgery customers