Cherry offers a mobile‑first social commerce platform that lets shoppers buy from a catalog of 250+ brands, post verified Instagram content, and receive 30‑90% cashback transferred instantly via UPI. The system automatically links purchase data to user‑generated posts, providing brands with traceable user‑generated content, attribution analytics, and performance‑based ROI metrics.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers who shop online often receive low or no incentives for sharing their purchases on social media, while brands struggle to acquire authentic, performance‑driven user‑generated content at scale. Existing affiliate or influencer programs are fragmented, require manual tracking, and provide limited monetary rewards, reducing participation and measurable ROI.
Solution
Cherry offers a mobile‑first social commerce platform that ties product purchases directly to Instagram content creation. Users select from a curated catalog of over 250 partner brands, complete the purchase through the app, and then post a story, photo, or reel tagging the brand. The platform automatically verifies the post, calculates a cashback amount ranging from 30 % to 90 % of the purchase price, and transfers the reward to the user’s bank account via UPI. By embedding the incentive and verification steps within a single workflow, Cherry eliminates manual reporting and ensures brands receive traceable, creator‑generated promotion. The resulting loop drives higher conversion rates for brands and tangible earnings for shoppers who act as micro‑influencers.
Target Audience
The primary users are active Instagram shoppers and creators who regularly share product content, while partner brands and e‑commerce merchants seeking cost‑effective, performance‑based promotion constitute the secondary market.
Features
- Integrated brand marketplace with real‑time inventory and pricing for 250+ partner merchants
- In‑app purchase tracking that links transaction IDs to user‑generated Instagram posts through automated tag detection
- Dynamic cashback engine that applies tiered reward percentages and processes payouts instantly via UPI to the user’s bank account
- Dashboard for creators showing pending verifications, earned cashback, and historical performance metrics
- Brand analytics portal delivering attribution data, engagement rates, and ROI calculations for each campaign
- Secure, PCI‑DSS‑compliant payment handling and end‑to‑end encryption of user and transaction data
- Referral and loyalty modules that boost repeat participation through additional bonus incentives