Guy Tytunovich
CEO
CHEQ
CHEQ provides a security suite that employs real-time cybersecurity challenges to protect digital marketing efforts from automated and human-driven threats, ensuring data integrity and compliance. By processing over 6 trillion signals daily, CHEQ minimizes invalid traffic and enhances the quality of leads, resulting in measurable improvements in marketing effectiveness and customer trust.
- Advertising Technology
- Cybersecurity
- Software Only
Updated 23 months ago
Funding
Raised to date
$182MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Funding rounds are not available yet.
Founders
Product
Problem
Digital marketing efforts are susceptible to invalid traffic from both automated bots and malicious human actors, leading to wasted ad spend, skewed analytics, and compromised customer data. This invalid traffic undermines marketing effectiveness, hinders accurate performance measurement, and can create compliance issues.
Solution
CHEQ offers a Go-to-Market Security platform that protects digital marketing investments by identifying and blocking invalid traffic in real-time. By deploying over 2,000 cybersecurity challenges on each visit and processing trillions of signals daily, CHEQ distinguishes between legitimate users and malicious actors. This ensures that marketing campaigns reach genuine customers, analytics reflect accurate engagement, and customer data remains secure. The platform provides comprehensive protection across the entire customer journey, from initial acquisition to conversion, safeguarding marketing ROI and enhancing data integrity.
Target Audience
CHEQ primarily targets marketing professionals, CISOs, and other stakeholders responsible for go-to-market strategy and security, across various industries and company sizes.
Features
- Real-time detection and prevention of both bot-driven and human-driven invalid traffic
- Over 2,000 real-time cybersecurity challenges deployed on each visit to identify malicious activity
- Granular, context-specific detection and defense mechanisms tailored for go-to-market security
- Protection across various digital initiatives, including paid marketing campaigns, website forms, and analytics
- Privacy enforcement capabilities to safeguard customer data and ensure compliance with regulations
- Integration with ad platforms to optimize campaign performance and reduce wasted ad spend
- Comprehensive analytics dashboard to visualize the impact of invalid traffic on digital initiatives